What are the responsibilities and job description for the CPS Inc is hiring: PR, Senior Account Executive in Middleton position at CPS Inc?
Job Description
Title : PR, Senior Account Executive
Location : Austin, TX and Wisconsin (Middleton preferred)
Salary DOE : $65,000-$75,000
Our client, a full-service agency that thrives on delivering innovative marketing solutions and creating momentum for its clients, is seeking a PR, Senior Account Executive B2B. With a "team-first" mindset, they amplify each other’s ideas and work together to deliver exceptional results.
Position Summary
We are seeking a Senior Account Executive specializing in public relations, social media, and content strategy. This role is integral to the agency’s success, requiring a balance of leadership and hands-on execution. The ideal candidate has 5–7 years of professional experience, a passion for writing, and a strong background in media relations. The role involves developing and executing PR and content strategies, collaborating across teams, and delivering exceptional results for clients. Success in this position requires attention to detail, strategic thinking, and the ability to thrive in a fast-paced environment.
Key Responsibilities
- Take ownership of media relations campaigns, including identifying key outlets and reporters, creating materials, and conducting follow-ups.
- Develop media relations strategies and recommend innovative approaches to secure coverage for clients.
- Create compelling content across various formats, often working closely with team members such as art directors or strategists.
- Confidently interview subject matter experts to uncover insights that inform content creation.
- Simplify complex topics into engaging and easy-to-understand narratives.
- Build and execute influencer marketing strategies, including day-to-day management of campaigns.
- Plan and execute client events, ensuring seamless delivery and success.
- Apply a deep understanding of client marketing strategies to inform PR and content plans.
- Stay informed about emerging platforms, tools, and best practices to make informed recommendations for clients.
- Collaborate effectively with internal teams across various disciplines, including social media, creative, and digital.
Qualifications
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Salary : $65,000 - $75,000
