What are the responsibilities and job description for the MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY position at Covered California?
Are you passionate about mission-driven marketing and skilled in project management? Covered California is seeking an experienced and detail-oriented Marketing Specialist to join our Consumer Communications Section within the Marketing Division. In this critical role, you'll act as a primary project liaison for marketing initiatives across the organization, ensuring seamless coordination and successful execution of cross-functional efforts that drive our mission to provide affordable health care coverage to Californians.
As a Marketing Specialist, you'll leverage your in-depth marketing knowledge to manage complex projects, organize and analyze consumer research findings, and champion initiatives that uphold language consistency and brand integrity. You'll play a pivotal role in aligning marketing strategies with organizational goals while identifying opportunities to enhance consumer outreach efforts. This position demands meticulous attention to detail in handling sensitive information in addition to all aspects of project management and execution to ensure accuracy, consistency, and impact.
If you thrive in a fast-paced environment, excel at managing multiple competing priorities, and are ready to showcase your expertise in marketing and project management, we invite you to apply today!
At Covered California, we recognize our employees are our most valuable asset. We have a variety of career fields that help make a difference in the lives of Californians, and we’re looking for talented and enthusiastic individuals to join our team! Learn more about why you should join the Marketing Division
This position is headquartered in Sacramento County, 1601 Exposition Blvd, Sacramento, Ca 95815. Business travel may be required, and reimbursement considers an employee’s designated headquarters office subject to regulations and bargaining unit contract provisions. Travel expenses associated with commuting to the employee’s office headquarters location are not reimbursable, other than authorized transit subsidies.
NOTE: To be considered for this job opportunity, applicants must be reachable on an employment list, have transfer eligibility, or have reinstatement eligibility. If you are new to California State service and you do not have list eligibility, you must take the exam for this classification. To gain employment list eligibility, please click here to access the exam bulletin.
Possession of minimum qualifications will be verified prior to interview and/or appointment. If it is determined an applicant does not meet the minimum qualifications, the applicant's name may be removed from the eligibility list.
Covered California does not provide visa sponsorship and is not an E-Verify employer.
Effective July 1, 2025, in response to the budget deficit, the Department of Human Resources (CalHR) has implemented the Personal Leave Program 2025 (PLP 2025). PLP 2025 requires that each full-time employee working their assigned work schedule receive a 3 percent reduction in pay in exchange for 5 hours of PLP 2025 leave credits monthly through June 30, 2027.
You will find additional information about the job in the Duty Statement.
Working Conditions
This position may be eligible for telework. In accordance with Government Code section 14200, only employees who reside in California are eligible for telework. The amount of telework is at the discretion of the Department and based on Covered California’s current telework policy. While Covered California supports telework, in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksite with minimal notification if an urgent need arises, as determined by the Department.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.- MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY
Additional Documents
- Job Application Package Checklist
- Duty Statement
Position Details
Department Information
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Special Requirements
Artificial Intelligence (AI) tools can be useful in the development of written responses; however, it is important to use these tools responsibly and ethically. Where assistive tools may be used, responses within the SOQ should be your own original work. Applicants must write in their own words and avoid plagiarism. Failure to comply may be cause for disqualification.
The SOQ must be no more than two pages in length, 12 pt. Arial font, 1” margins and must address each of the questions listed below.
- Describe how you have successfully led and coordinated the work of internal and external partners to accomplish a complex project, particularly related to marketing, communications, or consumer outreach. Highlight your approach to managing diverse teams and ensuring alignment with organizational goals.
- Share how you would plan, implement, and track progress for a cross-functional project to ensure timely completion. Provide examples of tools, methods, or strategies you use to manage competing priorities and maintain meticulous attention to detail.
- Describe your experience leading a project that required gathering information from various stakeholders, compiling and analyzing the information, and translating findings into actionable recommendations. Explain how you ensured accuracy and consistency in your analysis and how you communicated results.
Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 10/12/2025Who May Apply
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To Apply
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
- Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
- Resume is required and must be included.
- Statement of Qualifications - Please attach your SOQ to your application. Applications received without a SOQ may not be considered. Resumes and cover letters will not be accepted in place of a SOQ. Please see above “Special Requirements” section for SOQ instructions.
Desirable Qualifications
- Extensive project management and liaison experience
- Shows initiative and works independently
- Easily works as part of a team
- Able to adapt to change
- Able to work in a fast-paced environment
Benefits
The State of California offers a comprehensive benefits package that includes Health, Vision, Dental, Retirement, and an array of other options. For more information on the benefits offered by the State of California, please click below:
CalHR Benefits Summary
CalHR Salary and Benefits Information
CalPERS Retirement Information
CalPERS Employer Contributions
Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Human Resources Contact:
Employment & Classification Services Unit
(916) 228-8386
Careers@covered.ca.gov
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:EEO Office
(916) 228-8930
EEO@covered.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Pre-Employment Requirements
Incompatible Activities: To maintain our integrity and focus on serving Californians, Covered California adheres to unique conflict of interest restrictions on the outside employment and activities of its board members and staff. If you’re considering a role with us, it’s important to know at the time of your start:
- You must not be employed by or otherwise affiliated with health insurance carriers, other insurers, agents, brokers, health care professionals, health facilities, or health clinics, or trade associations of any of these entities. This also means that you must not hold an active license to sell health insurance in California.
- You must not hold an active license to sell health insurance in California.
- Health care professionals are welcome to join our team, provided you do not receive payment for professional services and do not hold ownership or financial interests in a health care practice.
Additional Application Instructions
All information regarding your employment history must be included on the State Employment Application STD. 678. Applications that are submitted blank or with “see resume” in place of duties performed or applications received without the following information for each job entry may be considered incomplete and may not be accepted:
- "To" and "from" dates (month/day/year)
- Hours worked per week
- Private sector job titles
- Supervisor name and phone number
- Job duties performed
- State employees must list the specific departments for which they worked and indicate the specific civil service classification titles held (not working titles).
Personally Identifiable Information:
If you have additional questions regarding this advertisement or are having issues applying through CalCareers, please contact the Employment & Classification Services Unit at 916-228-8386 or careers@covered.ca.gov.
Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.