Demo

Sales Associate

Cove Communities
Fort Myers, FL Full Time
POSTED ON 1/13/2026
AVAILABLE BEFORE 2/13/2026

Primary Duties & Responsibilities

  • Completion of sales training and mastering the necessary skills to become a Sales Associate (minimum of six weeks training required).
  • Ensure high levels of customer satisfaction through excellent sales service.
  • Assess customer's needs and provide assistance and information on home features and benefits that will ‘fit’ those needs and desires.
  • Master Cove Sales Experience by learning the process and following the experience checklist.
  • Follow and achieve the department’s sales goals on a monthly, quarterly, and yearly basis.
  • “Go the extra mile” to drive sales.
  • Team up with co-workers to ensure exceptional customer service.
  • Facilitate weekly and monthly open houses and provide an open house recap to the Sales Manager.
  • Cross-sell Cove Communities.
  • Input, call, track, manage and follow up on all leads and customers. Maintain CRM system assigned customers daily as needed; SalesForce.
  • Inspect the community, model homes, homes for sale, and promotional signage to ensure a retail-ready environment.
  • Maintain a professional sales office and ensure that models and home inventory are open and ready during business hours.
  • Engage all potential residents/customers immediately upon entering the sales office. Serve as back-up to other members of the sales team as needed.
  • List new homes, and Cove owned homes and maintain the website daily by adding new listings.

Required Skills/Abilities

  • Trustworthy – reliable and do what you say you’re going to do.
  • Responsible – accountability and willing to dig into the root of any issue.
  • Organized – be able to maintain files, listings and all sales paperwork in an orderly fashion
  • Detailed – pays attention to detail
  • Proactive – ability to initiate activities that need to be done without needing prompting
  • Team Player – be willing to do whatever it takes to make the sales department successful
  • Empathetic – must have a deep desire to understand the concerns that a prospect might be facing and find an ideal solution to best meet their needs and wants.
  • Intentional listening – listen with purpose, listen to understand.
  • Passionate – love closing the deal and making a difference in the lives of others.
  • Focused – driven and self-motivated.
  • Basic understanding of sales principles and customer service practices.
  • Dedicated to delivering exceptional customer service.
  • Ability to perform under pressure and address complaints promptly.
  • Ability to accurately process and complete sales contracts and closing paperwork.
  • Must understand and be open to learning about selling in a land-lease community.
  • Excellent communication skills; friendly, approachable and can build great relationships with customers.
  • Excellent phone etiquette.
  • Ability to work in a fast pass office and adapt to change.

Education and Experience

  • A high school diploma or general education degree (GED) required
  • Real Estate License preferred
  • 1 year of sales or hospitality experience preferred
  • Home sales experience is a plus
  • Knowledge of local markets, competition, Real Estate laws/rules, public opinion, local and national trends, and governmental regulations related to home buying
  • Working knowledge of Salesforce or comparable CRM
  • Track record of over-achieving sales quota

Living Our Core Values
Our Core Values are a way of life, not just empty promises. We’re searching for team members who:

  • Love what they do to make our guests’ dreams come true and show it through delivering service excellence authentically.
  • Continually raise the bar by investing in their personal development and looking for innovative ways to exceed our guests’ expectations.
  • Make every moment count, so our Team Members look forward to coming to work every day, and our guests look forward to creating new memories on their return visits.
  • Consistently do the right thing for our Team Members and guests by keeping promises, delivering on commitments and building trust along the way.
  • Demonstrate kindness by following the ‘Golden Rule’, ensuring that Team Members and guests have a voice and feel valued.

Salary.com Estimation for Sales Associate in Fort Myers, FL
$63,884 to $90,285
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