What are the responsibilities and job description for the Business Development Representative position at Cova Software?
The Role
As a Business Development Representative (BDR), you will play a critical role on our sales team by managing inbound inquiries, while executing high-volume outbound prospecting efforts. This role is ideal for someone with proven BDR or inside sales experience who is motivated to build, refine, and grow within the BDR function long-term.
We’re looking for someone who thrives in a high-activity environment, enjoys the fundamentals of pipeline generation, and takes pride in consistently creating qualified opportunities. If you bring a strong work ethic, resilience, and a passion for sales, along with an interest in the cannabis industry, you’ll be a great fit.
Salary / Job Environment
$50,000 – $65,000 USD, plus additional variable compensation.
This is a full-time hybrid position, with a minimum two days per week in office. Initial training will be conducted in-office.
Responsibilities
This role may occasionally require limited weekend availability to respond to inbound leads, as well as minimal travel (approximately <5%).
As a Business Development Representative (BDR), you will play a critical role on our sales team by managing inbound inquiries, while executing high-volume outbound prospecting efforts. This role is ideal for someone with proven BDR or inside sales experience who is motivated to build, refine, and grow within the BDR function long-term.
We’re looking for someone who thrives in a high-activity environment, enjoys the fundamentals of pipeline generation, and takes pride in consistently creating qualified opportunities. If you bring a strong work ethic, resilience, and a passion for sales, along with an interest in the cannabis industry, you’ll be a great fit.
Salary / Job Environment
$50,000 – $65,000 USD, plus additional variable compensation.
This is a full-time hybrid position, with a minimum two days per week in office. Initial training will be conducted in-office.
Responsibilities
- Execute 50 outbound cold calls daily to generate new business opportunities across expanding markets
- Manage both inbound and outbound lead flows, qualifying prospects and identifying high-quality opportunities
- Partner closely with Account Executives across North America to schedule meetings and advance deals
- Re-engage existing prospects within the Cova database to drive pipeline growth
- Consistently nurture leads through structured follow-up and targeted outreach campaigns
- Identify and escalate high-value opportunities to Territory and Strategic Account teams
- Act as a knowledgeable and professional ambassador of Cova and its product offerings
- Maintain accurate and up-to-date records of all sales activities in Salesforce CRM
- Meet and exceed activity and pipeline generation targets on a consistent basis
- 1-2 years of dedicated BDR, or high-volume outbound sales experience (required)
- Demonstrated success and commitment to growing within a BDR or pipeline generation role
- Strong cold calling skills with the ability to confidently engage prospects throughout the day
- Excellent verbal communication and relationship-building abilities
- Comfortable working in a fast-paced, metrics-driven environment with high activity expectations
- Experience using CRM systems (e.g., Salesforce) and familiarity with business software tools
- Highly organized with strong multitasking and follow-up skills
- Ability to adapt messaging across diverse customer segments
- Previous experience or working knowledge of the cannabis industry, cannabis retail, or related technologies
- Experience in SaaS or technology sales environments
This role may occasionally require limited weekend availability to respond to inbound leads, as well as minimal travel (approximately <5%).
Salary : $50,000 - $65,000