What are the responsibilities and job description for the Marketing Manager position at Courtesy Corporation - McDonald's?
Company Description Courtesy Corporation – McDonald's is a locally owned franchise organization based in Onalaska, WI, operating 66 McDonald's restaurants across Western Wisconsin, Southeastern Minnesota, and Northeastern Iowa. For more than 50 years, the company has offered a fast-paced, progressive work environment that emphasizes employee development, customer hospitality, and community involvement. Courtesy Corporation is committed to being a top employer in every community it serves by providing quality training, people-first practices, and clear paths for rapid advancement. Recognized as an Education First Employer, the company supports career growth while maintaining the core McDonald’s principles of Quality, Value, Cleanliness, and Service. Team members are encouraged to help deliver consistent, high-quality experiences to guests in a welcoming atmosphere.
Role Description The Marketing Manager is a full-time, on-site role based in Onalaska, WI, responsible for planning and executing marketing initiatives across Courtesy Corporation’s McDonald’s locations. This role includes developing local and regional marketing campaigns, managing promotional calendars, and coordinating with restaurant leadership to drive traffic and sales. The Marketing Manager will analyze market trends, customer insights, and performance data to refine strategies and support brand positioning in each community. Day-to-day responsibilities include collaborating with cross-functional teams, overseeing social and traditional media efforts, managing agency and vendor relationships, and ensuring consistency with McDonald’s brand guidelines. The individual in this role will also support community engagement programs, sponsorships, and events that strengthen customer loyalty and enhance the guest experience.
Qualifications
Role Description The Marketing Manager is a full-time, on-site role based in Onalaska, WI, responsible for planning and executing marketing initiatives across Courtesy Corporation’s McDonald’s locations. This role includes developing local and regional marketing campaigns, managing promotional calendars, and coordinating with restaurant leadership to drive traffic and sales. The Marketing Manager will analyze market trends, customer insights, and performance data to refine strategies and support brand positioning in each community. Day-to-day responsibilities include collaborating with cross-functional teams, overseeing social and traditional media efforts, managing agency and vendor relationships, and ensuring consistency with McDonald’s brand guidelines. The individual in this role will also support community engagement programs, sponsorships, and events that strengthen customer loyalty and enhance the guest experience.
Qualifications
- Experience in marketing strategy and campaign development, including local store marketing and brand positioning.
- Skills in digital and social media marketing, content development, and basic analytics for performance tracking.
- Ability to manage projects, budgets, and timelines while coordinating with internal teams and external partners.
- Strong written and verbal communication skills, with the ability to adapt messaging to diverse audiences.
- Demonstrated capability to use data and customer insights to inform decisions and optimize marketing initiatives.
- Proven experience in a fast-paced retail, restaurant, or service environment is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
- Comfort with on-site work, regular travel to regional restaurant locations, and occasional evening or weekend events.
- Commitment to the principles of Quality, Value, Cleanliness, and Service, and alignment with Courtesy Corporation’s people-first culture.