Director of Public Relations

Company Description Council of Five (Co5) is an AI-first brand intelligence company that transforms complex information into clear, actionable insight for organizations. Built on principles of discerning insight from information, context from content, and meaningful signals from noise, Co5 helps brands understand what public sentiment truly means for them. Five independent AI analysts continuously assess each brand’s unique profile, sentiment patterns, and narrative trends to recommend strategic moves with transparent rationale. The Intelligence Director synthesizes these perspectives into a continuous, brand-specific view of what is happening, what it means, and what actions are warranted. Co5’s approach is grounded in a century of crisis-communications research and extensive historical data for each brand.
Role Description The Director of Public Relations is a full-time, on-site role based in Princeton, NJ, responsible for shaping and leading Co5’s external communications and public image. This role oversees the development and execution of PR strategies that align with brand intelligence insights, including managing media relations, drafting and reviewing press releases, and coordinating interviews, speaking engagements, and thought leadership opportunities. The Director will collaborate closely with internal teams to translate complex AI-driven findings into clear, compelling narratives for journalists, partners, and the public. Day-to-day responsibilities include monitoring public sentiment and coverage, managing crisis communications, ensuring message consistency across channels, and measuring the impact of PR campaigns. The role also involves mentoring PR staff, building relationships with key media stakeholders, and identifying opportunities to elevate Co5’s visibility in relevant markets.
Qualifications

• Strong foundation in Public Relations and Strategic Communications, with the ability to design and lead comprehensive PR strategies.
• Demonstrated expertise in Media Relations, including building and maintaining relationships with journalists, editors, and industry influencers.
• Proficiency in drafting and managing Press Releases and other external communications that reflect brand voice and strategic objectives.
• Excellent Communication skills, both written and verbal, with the ability to convey complex concepts clearly to diverse audiences.
• Experience in crisis communications and reputation management, ideally within technology, AI, or data-driven organizations.
• Proven leadership experience managing PR teams or cross-functional communication initiatives.
• Ability to interpret data and insights to inform messaging, media strategy, and narrative development.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field; advanced degree or relevant certifications are a plus.
• Comfort working on-site in Princeton, NJ and collaborating closely with executive leadership.