What are the responsibilities and job description for the Brand Manager position at Corporate Resources of Illinois?
Brand Manager – Carol Stream, IL
$140,000 - $150,000/Annually Full Benefits!
Our client is on a mission to share connections over food. The Brand Manager is responsible for the execution of business strategies for assigned core product lines and will work with the Brand Marketing Team to build the brand and to achieve annual operating plan profit and volume. This position owns the direction of the business, setting priorities that accelerate growth and strengthen the brand's position in category. This Brand Manager will define where to compete, how to win, and what it will take to stand out, then drive action across the organization to deliver against those priorities.
RESPONSIBILITIES
Business Ownership & Performance
- Own overall business performance for the portfolio, including revenue growth, share, and contribution
- Identify and act on the most critical growth levers to accelerate velocity, trial, and repeat
- Translate performance data into clear actions that drive measurable improvement
Strategy & Positioning
- Define and refine brand positioning to create clear differentiation in a crowded category
- Establish a focused strategy for where to play and how to win
- Translating strategy into clear priorities that guide the organization
- Manages product line budget with high degree of accuracy.
- Understands and contributes to the monthly Demand Planning process.
Marketing & Demand Generation
- Lead development of integrated marketing programs that build awareness, drive trial, and increase repeat
- Partner with Digital and Creative teams to deliver compelling, high-impact campaigns
- Ensure marketing efforts are grounded in consumer insight and deliver measurable results
Retail & Channel Expansion
- Partner closely with Sales to expand distribution and strengthen in-market presence across key retailers
- Support sell-in with strong, insight-driven stories that demonstrate category and brand opportunity
- Identify opportunities to improve competitiveness through pricing, assortment, and channel strategy
- Stay on top of what competitors are doing in the category
Innovation & Portfolio Development
- Lead the innovation agenda, working closely cross functionally, identifying and prioritizing opportunities grounded in consumer and market insight
- Create R&D briefs including product design, pricing and packaging
- Partner with sales. innovation and R&D to bring new products to market successfully
Cross-Functional Leadership
- Operate at the center of the business, aligning sales, finance, supply chain, and R&D around clear priorities
- Drive clarity, accountability, and momentum across cross-functional teams
- Work with creative team to manage packaging changes, new item graphics, and testing.
- Contribute to key company processes and Monthly Business Reviews
QUALIFICATIONS
- Bachelor's degree required, preferably in Business, Marketing, or a related field
- MBA preferred
- 3–5 years of brand management with experience in CPG
- Ability to travel 20-25%
- Experience building or scaling a brand or category strongly preferred
- Strong strategic thinking and ability to translate ideas into action
- Demonstrated ability to operate in competitive, fast-moving environments
- Strong cross-functional leadership and communication skills
BENEFITS
- Medical, dental, and vision insurance
- 401K with a match
- Short- and long-term disability
- Paid time off
- Holiday pay
- Bonus
- We often feed you as the kitchen is always open
Corporate Resources, on behalf of our client located in Carol Stream, IL, is hiring for a full-time, permanent Brand Manager.
Salary : $140,000 - $150,000