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Area Vice President

Corin Group
Mississippi, MS Full Time
POSTED ON 12/5/2025 CLOSED ON 1/4/2026

What are the responsibilities and job description for the Area Vice President position at Corin Group?

Corin are recruiting for an Area Vice President to join the Sales team across the Southeast region. The role will be a based remotely, with travel expected around 65% of your time across the territory. You will be covering Kentucky, Alabama, Louisiana, Arkansas , Tennessee, Mississippi, Texas, Oklahoma and Florida.


The key purpose of the Area Vice President role is responsible for generating new revenue for the company in the designated geographic region. Successfully manage direct sales representatives and independent sales agents to achieve and exceed performance goals. This will require strong experience building sales teams and hiring top talent, forecasting, developing monthly sales quotas for territories and projecting expected sales volume for existing and new products by revenue stream. Required to think like a P&L owner, develop a deep understanding of the market and competition while also providing region specific insights regarding pricing, product, and marketing campaigns. The AVP will collaborate closely with Corin’s Sales, Marketing, Corporate Accounts, Sales Training and Education groups to successfully deliver results.


The key responsibilities of the Area Vice President

  • Lead and manage all personnel within the designated territory sales team: directly guide Regional Sales Managers (RSMs) and Agents / Distributors
  • Recruit, retain, train, and empower strong sales representatives for territory teams
  • Guide and direct the day-to-day activities of the sales teams within the territory, including sales related activities and case coverage to ensure that they are performing to a high standard and achieving sales targets
  • Mentor and coach Regional Sales Managers (RSMs) to penetrate new accounts within their respective territory
  • Track activity and performance trends of sales professionals to assure that salespeople understand and adhere to all standards, policies, and procedures
  • Encourage the completion of product training within the territory, in collaboration with the Corin Marketing team
  • Provide consistent field interaction and communication to ensure company’s messages are clearly communicated
  • Strong relationship management skills to allow you to build rapport and trust with agents, sales representatives, and key surgeons to foster interdependent relationships that create strong connectivity
  • Facilitate the growth of business by ensuring the onboarding of new customers while servicing current key Corin users
  • Review sales plans for new and existing products: weekly pipeline reviews with RSMs
  • Empower RSMs and Agents forecasting of sales and associated assets needed to meet the demands of the business
  • Support all territory case coverage, personally when needed, and technical support to surgeons and hospital staff during implantation of Corin products as needed
  • Present and sell company products and services to current and potential hospitals and ASCs
  • Ensure that procedures relating to long-term consignment agreements with hospitals are completed appropriately
  • Provide tactical information to Corin USA contracts department for price negotiations, to obtain the best possible profit margin for Corin USA
  • Support teams to ensure timely submission of delivered orders and ensure collection of hospital purchase orders for implants is utilized submitting them within 24-48 hours of surgery date.
  • Assist with any issues in inventory, invoicing, vigilance or collections
  • Build annual budgets, based on existing and future sales
  • Oversee territories to ensure proper inventory controls and return expiring inventory back to Corin Raynham site, while ordering necessary replacements
  • Maintain compliance with all expense reporting, healthcare professional sponsored activities, for self and direct reports.
  • Develop and maintain an elevated level of relevant product knowledge by ensuring a comprehensive understanding of Corin and competitive product lines, new product information, service opportunities and special developments
  • Maintain up-to-date knowledge of Corin’s standard operating procedures (SOPs) and policies and ensuring 100% compliance.
  • Maintain up-to-date knowledge of industry trends, innovative practices, current publications, and regulations
  • Assist with special projects and priorities as needed


The ideal Area Vice President will have/be

  • A bachelor's degree in business
  • A masters or MBA is also strongly preferred.
  • 10 -15 years related medical device sales management and leadership experience or equivalent combination of education and experience
  • Demonstrated record of significant growth in orthopedic sales across multiple states
  • Advanced Microsoft Office, including Excel, Power Point, Word, and Outlook
  • Demonstrated success leading and managing a team of experienced professionals
  • Experience in medical device required, orthopedics with focus on total joint replacement is strongly preferred
  • Fluency in state, federal and other regulations pertinent to medical device sales (Sunshine Act, AdvaMed, etc.)
  • Demonstrated success in negotiating timelines and working with deadlines
  • Technical knowledge of competitor products
  • Prepared to domestically travel for up to 65% of your time


The base range is $165-185k with a variable comp package on top. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position also receives a variable comp package on top.

Salary : $165,000 - $185,000

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