What are the responsibilities and job description for the Sales Director position at Coric Equipment?
About
Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.
Overview
Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.
Key Responsibilities
Required Qualifications
Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.
Overview
Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.
Key Responsibilities
- Strategic Planning & Execution
- Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
- Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
- Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
- Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
- Management & Coaching
- Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
- Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
- Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
- Cross-Functional Relationships
- Strategic Partnerships - Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).
- Department Collaboration – Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region.
Required Qualifications
- Bachelor's Degree from a 4-year University
- Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
- Experience Building & Managing a Team (3 years)
- Prior Experience in Sales Leadership
- Prior Experience in Material Handling Industry
- Excellent Communication & Negotiation Skills
- Strong Interpersonal, Organizational and Team-Building Skills
- Analytical Mindset
- Ability to Travel to Support Team & Clients
- Weekly pay via direct deposit, plus annual bonus program
- 401(k) matching
- Dental insurance
- Vision insurance
- Health insurance
- Health savings account
- Life insurance
- Short-term disability
- Long-term disability
- Paid Holidays
- Paid time off
- Sick days
Salary : $125,000 - $150,000