Growth Marketing Manager

About Core Sound Imaging

Core Sound Imaging, a PSG company, is redefining the future of medical imaging through innovative, cloud-based technology. Our flagship platform, Studycast®, is a comprehensive PACS solution designed to enhance operational efficiency, reduce costs, and accelerate the delivery of patient care.

Studycast seamlessly integrates the entire imaging workflow — from EMR to exam, to report, and back to EMR — within a secure, cloud-based environment. Its intuitive interface enables clinicians to view diagnostic-quality images and generate structured reports anytime, anywhere, ensuring timely and informed clinical decisions. Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology.

Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology

About The Role

The Growth Marketing Manager will own marketing initiatives to drive awareness, interest, and qualified traffic and leads. This role focuses on paid media, multi-channel campaigns, and performance optimization to accelerate pipeline growth.

What You'll Do

Paid Media Channel Ownership:

• Plan, execute, and optimize Google Search and Display campaigns, including keyword strategy, bidding, and creative testing.
• Own evergreen top-of-funnel channels designed to drive awareness and conversions, such as programmatic ABM, content syndication, and paid social.
• Responsible for daily monitoring of inbound activity and ensuring smooth handoff to sales.
• Manage marketing budget allocation for paid channels and forecast spend.
• Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates.
  
  

Campaign Planning & Execution

• Plan, executive, manage, and optimize multi-channel acquisition campaigns (paid social, retargeting, display, and sponsored content).
• Monitor and report on campaign performance, leveraging analytics to improve ROI.
• Collaborate with Product Marketing and Lifecycle Marketing managers to ensure consistent messaging across channels.
• Manage projects in Asana, following internal and project management best practices and retaining responsibility for tracking project execution and hitting deadlines.
• Stay current on digital marketing trends and competitive strategies.
• Other duties as assigned.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5 years in growth or performance marketing roles.
• Expertise in directly managing and optimizing Google Ads, paid social platforms, and analytics tools (Google Analytics, HubSpot reporting).
• Self-starter with experience fully owning and executing multi-channel B2B marketing campaigns, preferably in the healthcare and/or SaaS space.
• Strong background in HubSpot and building marketing automation programs.
• Strong understanding of demand generation and lead acquisition strategies.
• Data-driven mindset with experience in campaign optimization.
• Good communicator with strong aptitude for cross-functional collaboration.
• Experience working with sales teams to develop pipeline acceleration strategies and optimize lead quality.
• Experience with Asana, Monday.com, or similar project management tools.
  
  

Core Sound Imaging is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.