What are the responsibilities and job description for the Social Media and Marketing Manager position at Coppus Motors, Inc.?
Coppus Motors is looking for a professional and motivated person to join our team. We are a third generation, locally owned automotive retail store since 1927. We currently sell Chrysler, Dodge, Jeep, Ram, Mercedes-Benz, and Sprinter vehicles.
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this dynamic role, you will craft captivating content, develop strategic marketing campaigns, and use social media to boost brand awareness and drive customer engagement.
Responsibilities:
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
- Create, curate, and manage high-quality content including graphics, videos, photography, emails, and advertisements that align with brand voice and marketing goals.
- Work with other Coppus team members and advertising partners to analyze data and trends to determine the best avenues for advertising spend.
- Track website traffic and campaign effectiveness using Google Analytics and web analytics tools.
- Consistently update the websites and conduct keyword research to enhance SEO efforts, as well as to enhance the user experience.
- Stay updated on the latest digital marketing trends, social media algorithms, and emerging platforms to keep strategies fresh and effective.
- Other duties and projects as assigned.
Requirements:
- Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
- Skilled in graphic design; familiarity with video editing software is a plus.
- Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms.
- Excellent communication skills with the ability to craft engaging content tailored for diverse audiences.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Experience with different technologies and a willingness to learn and adapt to changes
- High level of professionalism and integrity
This full-time position includes:
- Paid holidays and time off
- Medical benefits
- 401(k) retirement plan
Join a well-established automobile dealership with a 99-year reputation of honesty, integrity, and outstanding customer service!
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
Education:
- Associate (Preferred)
Experience:
- marketing: 1 year (Preferred)
Work Location: In person
Salary : $45,000 - $55,000