Sr Manager, Website Strategy & Operations

About Copado

Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000 of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.

The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.

Role Overview

The Web Strategy & Operations Senior Manager is responsible for the strategic vision, planning, and management of the website, ensuring it is a central driver of brand growth and business objectives. This role manages the web team, oversees the website roadmap, and collaborates across departments to deliver a high-performing, user-friendly site. They will focus on long-term development, content planning, innovation, and aligning web projects with company goals—while also bringing hands-on front-end development expertise to accelerate execution and troubleshooting.

Key Responsibilities

Strategic Vision & Planning

• Develop and own the website roadmap, prioritizing initiatives to support Paid, Organic, and Owned channel growth.
• Drive the long-term vision for the website, ensuring alignment with product roadmap, product marketing content, branding, user experience, and business goals.
• Own and oversee the website's architecture, ensuring scalability, flexibility, and alignment with business needs and user expectations.
• Collaborate with stakeholders to design and enhance user journeys for key market segments.
• Research and propose innovative web strategies to improve website performance and engagement.
  
  

Hands-On Web Implementation

• Provide direct support for front-end development, troubleshooting, and rapid prototyping, especially in CMS tools like Webflow or other relevant platforms.
• Collaborate closely with designers and developers to implement UI/UX improvements and landing page optimizations.
• Ensure high-quality execution of visual and interactive design elements across devices and browsers.
• Use HTML, CSS, and light JavaScript to support agile updates or enhancements when needed.
  
  

Team Leadership & Project Management

• Lead, mentor, and empower the web team, fostering collaboration and accountability.
• Manage external partners and agencies to ensure high-quality deliverables.
• Establish and enforce SLAs for web development projects and updates.
• Oversee the creation and execution of web projects, ensuring on-time delivery and quality outputs.
  
  

Collaboration & Communication

• Partner with the Growth Marketing Manager (WEB) to align optimization, SEO and performance efforts with the website’s overall strategy.
• Work with cross-functional teams (e.g., content, creative, and demand gen) to create cohesive web experiences.
• Act as the primary liaison for stakeholders, ensuring project requirements and timelines are clear.
  
  

Governance & Continuous Improvement

• Define and maintain best practices for web standards, accessibility, and usability.
• Regularly review and refine the website to ensure it remains cutting-edge, user-friendly, and aligned with business goals.
• Work with the Website Optimization and Performance Manager to monitor key performance metrics (traffic, engagement, and user satisfaction) to identify areas for improvement.
  
  

Key Performance Indicators (KPIs)

• Delivery of website roadmap milestones on time and within scope.
• Improvement in website engagement metrics (e.g., bounce rate, session duration).
• Stakeholder satisfaction with web projects and updates.
• Adoption of innovative web strategies or features (e.g., launch of new tools).
  
  

Qualifications

• 4 years of experience in web strategy, project management, or digital leadership roles.
• Solid understanding of UX design, front-end development, and web analytics tools.
• Proficiency in HTML, CSS, and working knowledge of JavaScript for front-end contributions.
• Experience using modern CMS platforms (preferably Webflow) for site creation and management.
• Proven experience managing teams, workflows, and cross-departmental projects.
• Expertise in mapping out web content and designing user journeys for diverse market segments.
• Proficiency in project management tools (e.g., Asana).
• Excellent communication and leadership skills with a strategic mindset.
  
  

Benefits

Copado offers a comprehensive benefits package, which includes

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) Plan
• Paid Time Off
• Wellness Perks
  
  

Copado is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.