Market Sales Manager

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut market.

This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.

Job Responsibilities

• Brand Portfolio Management: Direct the company's brand presence within the Connecticut market, ensuring visibility and growth in all account types
• Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution
• Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of marketing assets and Point-of-Sale (POS) materials
• Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations
• Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all accounts
• Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational success
• Strategic Reporting: Provide consistent feedback and reporting on in-market performance, competitor activity, and growth opportunities
  
  

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field is preferred
  
  

Experience

• Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED
• Proven track record of managing multiple account types (On/Off Premise)
• Demonstrated experience in trade program implementation and field relationship management
  
  

Certifications/Physical Requirements

• Valid driver's license is required; ability to travel 4-5 days per week within the territory
• Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods
  
  

Skills

• Strong interpersonal, leadership, and technical communication skills
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Highly organized with superior time management and the ability to work independently
• Stable career history with a hands-on, proactive approach to territory growth
  
  

Benefits

• Comprehensive health, vision, and dental insurance plans
• Life insurance coverage
• 401(k) retirement plan with company matching contributions
• Paid time off including vacation, sick leave, and holidays
• Opportunities for career growth and advancement