Planning Strategist

Description

Location – NY or Denver

Salary - $60k

Who we are

Continuum is a Managed Service TV advertising platform - making the buying and execution of linear TV advertising easier, faster, and more effective. Our proprietary platform is the industry’s only true linear TV exchange and it connects directly into cable, broadcast, and streaming inventory, allowing us to plan, activate, and optimize campaigns end-to-end within a single system for agencies and advertisers. We replace the manual, RFP-based buying process with an exchange model that predicts the availability and price of linear inventory – powered by automation, data, and expert media stewardship. The result: more effective reach, faster execution, and a unified view of campaign performance.

We’re a team of around 80 people — independent, competitive, profitable, and proud of it. Headquartered in Denver, Colorado, with offices in New York and Cardiff, Wales, we’ve built a culture anchored in respect, trust, curiosity and grit. We invest in our people through generous benefits, meaningful profit sharing, and an environment that values both performance and perspective.

About the role

The Planning Strategist is responsible for the creation and management of TV media plans. This position is highly visible within the organization and critical to the success of Continuum’s sales initiatives. We’re looking for an individual who thrives within a team environment, but self-sufficient enough to perform with minimal oversight. The Planning Strategist will work closely with Sales and other internal teams to provide strategic recommendations based on available media resources while managing daily account requests and implementing plan revisions. We create and execute media plans for various advertisers across multiple industry verticals, so a strong knowledge of the media landscape and understanding of basic advertising principles is preferred.

What you'll do

• Build strategic TV media plans utilizing proprietary tools, data, and research
• Collaborate with the Sales team on accommodating RFPs and providing strategic direction
• Communicate with media partners regarding campaign parameters and platform capabilities
• Provide planning insight, pricing scenarios, and plan revisions as needed
• Collaborate with internal teams on campaign analysis and optimization
• Become an expert in the entire sales and operations workflow to effectively communicate with both internal and external partners
• Contribute to strategy and product development to help improve the team’s effectiveness with managing plan requests

Requirements

What we’re looking for

• Bachelor’s degree with an emphasis on advertising, communications, or related field preferred
• 1-3 years media experience at either a cable/broadcast network, media agency, or similar platform
• Thorough understanding of all key media terminology and media math
• Detail-oriented, organized, and a dedicated team player
• Ability to multitask and prioritize in a fast-paced environment
• Excellent interpersonal communication and writing skills
• Proficiency in all Microsoft office properties with an emphasis on Excel
• Positive attitude with flexibility to work in a rapidly changing environment

What we offer

We provide employees with an environment in which they can develop their skills and grow as individuals within our team. We do this by providing training opportunities, conference attendance, and subscriptions to online courses. Our aim is that you will think of a role at Continuum Media as more than a salary and more than just a job. To demonstrate this to employees, what we offer:

• 100% employer-paid premiums for medical, vision, dental and disability
• Participation in employee profit-sharing bonuses (subject to company performance)
• Life Insurance, EAP, HSA with employer contribution, Pet Insurance option
• Unlimited PTO
• Vacation Incentive Program
• Hybrid work schedule
• 401K company match

Salary : $60,000