Head of Lifecycle / eCommerce

We’re hiring a Head of Lifecycle / eCommerce to own the full post-purchase customer journey for a fast-growing, venture-backed DTC food brand. If you love digging into cohorts, building experiments that deepen LTV, and shaping thoughtful customer journeys from first order through long-term loyalty, this role is for you.

This is a high-impact position on a lean, execution-focused team. You’ll work cross-functionally with growth, CX, creative, and product to turn insights into programs that lift repeat purchase rate, AOV, and subscription adoption. You’ll also play a key role in improving onsite experience in Shopify and partnering with developers on CRO tests.

What you’ll do

• Own the full lifecycle strategy across email, SMS, and direct mail

• Build, optimize, and segment flows (post-purchase, winback, replenishment, education, subscription nurture)

• Lead cohort analysis, LTV modeling, and customer insights to inform monthly retention and A/B testing roadmaps

• Identify moments in the customer journey that can drive meaningful increases in repeat purchase and payback period

• Develop experiments to improve conversion, AOV, and retention across the post-acquisition funnel

• Partner with CX to translate customer feedback into site updates, journey improvements, and new lifecycle triggers

• Collaborate with creative to brief, test, and optimize messaging and visual concepts

• Work in Shopify to support light merchandising updates, QA, and CRO implementation (no coding required, but familiarity expected)

• Manage developer partners on technical updates, landing page improvements, and onsite testing

What we’re looking for

• 3–6 years in DTC lifecycle, retention, CRM, or growth roles

• Strong command of LTV, cohort analysis, and performance reporting

• Hands-on in Klaviyo, Attentive, or similar ESP/SMS platforms

• Experience running structured A/B tests across lifecycle and onsite experiences

• Comfort partnering with developers (or agencies) to execute CRO projects

• Familiarity with Shopify, site merchandising, and optimizing PDP/landing page flow

• Background in a DTC brand where lifecycle meaningfully drives revenue

• Bonus: experience with subscription businesses or high-repeat categories

• Curious, data-driven, scrappy, and excited by lean teams

Why this role is exciting

• High visibility and direct impact on growth

• Opportunity to build a lifecycle function from the ground up

• Work closely with founders and a VP-level growth leader

• Join a brand with category momentum, strong product-market fit, and rapid growth

• Remote-first, with optional in-person collaboration in NYC as the team grows