LATAM Marketing & Medical Education Specialist

Company Overview

CONMED is a global leader in medical technology, dedicated to developing and delivering surgical and patient monitoring products that empower physicians to provide superior care and achieve better clinical outcomes.

Our products—recognized as technological frontrunners in their respective fields—are trusted by healthcare professionals worldwide. We serve key specialties including Orthopaedics, Laparoscopic, Robotic & Open Surgery, Gastroenterology & Pulmonology, and Cardiology & Critical Care, where the CONMED name is synonymous with quality and innovation.

With a diverse portfolio designed to meet the specific needs of each specialty, we offer our customers both choice and convenience, enhancing care at every touchpoint.

Position Summary

We are seeking a Marketing and Medical Education Specialist who will have LATAM responsibility for the growth of innovative products in our Orthopedics portfolio. The Marketing & Medical Education Specialist duties and responsibilities may include:

1. Product Marketing & Launches

• Assist with new product launch activities and execute regional product launch strategies.

• Adapt global marketing plans to LATAM market realities.

• Create localized technical and clinical marketing materials.

• Support pricing, positioning, forecasting, and lifecycle management.

• Analyze competitive activity and market trends.

• Interact directly with Regional Marketing Lead, Regional Business Managers and Distributors to identify new market opportunities.

• Prepare regular marketing activity reports and provides support to the sales organization.

2. Medical Education & Surgeon Engagement

• Plan and execute cadaver labs, workshops, webinars, and training programs to drive surgeon adoption.

• Develop educational content and procedural training resources.

• Coordinate regional faculty and speaker programs.

3. KOL Management

• Build relationships with orthopedic surgeons and key opinion leaders.

• Support advisory boards and clinical consulting activities.

• Identify regional advocates and early adopters.

• Coordinate KOL participation in launches and congresses.

4. Congresses and Events

• Manage participation in regional and local orthopedic congresses.

• Coordinate booth strategy, logistics, promotional materials, and budgets.

• Measure ROI and post-event follow-up.

• Ensure compliance with corporate and regulatory requirements.

5. Commercial Partnership

• Collaborate closely with sales leaders and distributors.

• Develop sales tools, competitive comparisons, and clinical messaging.

• Conduct field visits to understand customer needs.

• Support account targeting and growth initiatives.

• Provides pre and post-sale marketing support to distributors, OEMs and resellers.

6. Digital Marketing & Communications

• Execute digital marketing campaigns, webinars, e-mail marketing, and social media initiatives.

• Develop internal and external communications.

• Manage localized messaging for different LATAM markets.

• Monitor campaign effectiveness and engagement metrics.

7. Analytics & Business Planning

• Analyze sales performance and market share trends.

• Assist in the preparation of forecasts and business reviews.

• Track launch performance and marketing ROI.

• Identify growth opportunities and corrective actions.

• Work individually or with a team in recommending action, scheduling and planning projects, estimating costs and managing projects to completion.

Responsibilities may also include:

• Coordinating trade show activities.

• Assisting with training and sales education activities.

• Providing field support for large product implementations or evaluations.

• Website and online resource development and maintenance.

• Performing market data research and identifying trends.

• Tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

• Working cross-functionally with various departments.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Biomedical Engineering, Life Sciences, or related field.

• 3–5 years in medical device marketing, preferably orthopedics, sports medicine, arthroscopy, trauma, or biologics.

• Product marketing and launch experience.

• Experience working across multiple LATAM markets.

• Fluent in English and Spanish.

• Available to travel between 30% to 50% of time (including international travel).

• Strong communication and interpersonal skills (verbal, written).

• Proficient in Microsoft Office Suite of products (e.g., Excel, PowerPoint, Word).

• Ability to multitask in a high-paced environment.