Marketing Associate (Paid Internship)

Marketing Associate Intern

Location:      Worcester

Reporting to: Global Marketing Leader

About Conifer Life Sciences Group LLC.

Conifer Life Sciences Group, LLC. was established to ideate, develop, and launch new ventures in the life science tools industry. A Conifer portfolio company, currently in stealth mode, has an opening for a Research Associate.

Position:

The Marketing Associate Intern supports the execution of marketing initiatives by assisting with digital marketing campaigns (including paid search and paid social), website and e-commerce management, market research, data analytics, and content creation. This position offers hands-on experience in marketing operations, modern AI-driven lead generation, brand management, and business intelligence while working closely with the sales and marketing teams.

Key Responsibilities:

·      Assist with the development, execution, and monitoring of Google Ads (Search, Performance Max), LinkedIn marketing campaigns, and other lead generation activities.

·      Support contact database management, including data ingestion, cleansing, maintenance, and enrichment.

·      Maintain and update company websites, including content revisions, creation of new web pages, traditional Search Engine Optimization (SEO), and optimization for AI Search Overviews (Generative Engine Optimization / GEO).Support daily e-commerce operations within WooCommerce, including product catalog management, website merchandising activities, and using Zapier to automate data transfers between the store and backend business systems

·      Conduct market, customer, and competitor research by leveraging web crawling and data collection tools to deliver actionable business intelligence and identify trends and opportunities.

·      Support web crawling and data collection activities used for business intelligence and market analysis.

·      Assist with conference and event lead management, including data ingestion, organization, and post-event analytics.

·      Develop and maintain sales and marketing dashboards and prepare reports to measure campaign performance and key metrics.

·      Create blog articles and digital assets, utilizing prompt engineering and AI writing tools to help draft, edit, and scale content.

·      Assist with content management across digital platforms.

·      Support the development and management of brand assets, promotional merchandise, and mascot-related design initiatives.

·      Collaborate with marketing, sales, and business teams on special projects and strategic initiatives.

·      Perform other duties and responsibilities as assigned.  

Qualifications:

·      Currently pursuing or have completed a Bachelor's degree in Marketing, Business, Communications, Digital Media, Data Analytics, or a related field.

·      Strong written and verbal communication skills.

·      Excellent organizational skills and attention to detail.

·      Proficiency in Google Workspace applications.

·      Ability to manage multiple priorities and work independently or as part of a team.

·      Analytical mindset with an interest in data-driven marketing.

Preferred Qualifications:

·      Direct familiarity or hands-on experience with WooCommerce (or a strong interest in mastering it), including product catalog maintenance.

·      Experience with, or a strong desire to learn, workflow automation tools like Zapier to sync e-commerce data (such as WooCommerce orders or leads) into backend business systems.

·      Familiarity with LinkedIn marketing and social media platforms.

·      Basic understanding of website content management systems (CMS / WordPress), traditional SEO principles, and curiosity regarding how AI search engines (like ChatGPT, Gemini, or Perplexity) surface information.

·      Experience with dashboarding and reporting tools such as Excel, Power BI, Tableau, or Google Analytics.

·      Familiarity with Canva, Adobe Creative Suite, or other graphic design applications.

·      Interest in e-commerce platforms and online merchandising.

·      Knowledge of content marketing and blog management.

Conifer Life Sciences Group LLC. is an Equal Opportunity employer and does not discriminate against an applicant or employee because of race, creed, color, religion, sex, national origin, ancestry, age, sexual orientation, physical or mental disability, or veteran status.

The duties listed in this job description are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.