Marketing Associate / Content Creator

We’re hiring someone to help us create content that gets people excited to visit our garden centers. This is not a sit at home scheduling posts role. You’ll be in the stores filming plants, helping tell stories, capturing customer moments, and creating content that helps people feel more confident gardening. We are hiring for two brands, our Retail stores and Wholesale Brand. If you naturally see content opportunities everywhere you go, keep reading.

What You’ll Do:

Travel to Weston Nurseries locations across Massachusetts to capture content on-site

Film:

• Reels
• Stories
• TikToks
• Educational videos
• Customer moments
• Team features
• Seasonal products
• Behind-the-scenes content

Create content for:

• Instagram
• Facebook
• TikTok
• YouTube
• Pinterest

Write captions and posts that:

• Educate customers
• Simplify gardening
• Inspire people to visit the stores

Help support:

• Events
• Promotions
• Signage
• In-store storytelling
• Track what content performs best and keep improving over time.

What This Role Really Is…

You’re the type of person who walks into a garden center and immediately thinks:

• “That would make a great video.”
• “I need to capture this. Customers want to see this”
• You notice moments other people miss.
• You move quickly & create constantly.
• You don’t wait around for a perfect situation.

What Success Looks Like…

• Content goes out consistently
• The stores feel active online
• Customers engage with the content because it’s helpful and interesting
• You bring ideas instead of waiting for instructions
• You care about creating content that performs, not just content that looks good

This Role Is for You If…

• You enjoy being around people
• You’re comfortable filming and editing content
• You understand social media trends and short-form video
• You move fast and take ownership
• You like creative environments where every day looks different

This Role Is NOT For You If…

• You only want to “manage social media”
• You need constant direction
• You dislike fast-paced retail environments
• You overthink everything instead of creating and testing

How To Apply

Do not send only a resume.

Instead, send:

• Examples of content you’ve created
• Social accounts you’ve worked on
• Links to your best Reels/TikToks/photos

Also answer this:

You walk into a garden center in May. Hanging baskets everywhere. Mother’s Day shoppers. Vegetable gardens flying out the door. Ornamental Trees in Bloom!

What are the first 3 pieces of content you’re creating? Be specific.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $50,000 - $65,000