What are the responsibilities and job description for the Website Content and SEO Specialist position at Confidential?
Location: Northern IL (local candidates only)
Company Culture & Environment
This role is with a growing, mid-sized private technology company with a collaborative and rewarding workplace culture. A close-knit, agile environment means individual contributions are highly visible and directly shape the company's success. They're looking for capable, driven professionals who want to build a long-term career and grow alongside the business.Position OverviewWe are seeking a Website Content and SEO Specialist to own search performance across the company's brand websites and eCommerce platforms. This role leads SEO strategy and website content management, manages Google Ads and paid search campaigns, oversees technical and content improvements, and measures digital performance against business goals.Key ResponsibilitiesProduct Content & SEO
- Optimize and maintain website pages and product content for clarity, engagement, and search performance
- Write keyword-rich product titles, descriptions, and metadata
- Edit and prepare product imagery using Adobe Photoshop (Creative Cloud) or GIMP
- Monitor search algorithm updates and SEO trends, and adjust strategy accordingly
- Perform routine website maintenance, including WordPress plugin, theme, and core updates
- Optimize websites for mobile responsiveness, page speed, and Core Web Vitals
Google Ads & Paid Search
- Develop and run PPC campaigns that support the company's sales and marketing goals
- Conduct keyword research and recommend ad spend and placement
- Write and test ad copy that drives users to conversion-focused landing pages
- Optimize campaign performance by adjusting bid strategies, keyword targets, and ad copy
- Partner with the marketing team on effective ad creative
- Report on campaign performance to the senior leadership team
- Stay current on PPC and SEM best practices
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
- 2 years of SEO, PPC, and SEM experience
- Experience with the WordPress and BigCommerce platforms
- Hands-on experience with Google Search Console and at least one SEO tool such as SEMrush or Ahrefs
- Highly proficient in Google Ads, including Search, Display, Performance Max, and Video campaigns
- Experience with additional advertising platforms, including Microsoft Advertising (Bing)
- Skilled in Google Analytics, including setting up and troubleshooting complex conversion tracking
- In-depth understanding of search engines, ranking factors, and current SEO and SEM techniques
- Working knowledge of HTML, CSS, JavaScript, and PHP
- Proficient in Excel
- Strong time management skills and comfort in a fast-paced, team-based environment
- Ability to think logically and turn data into practical recommendations
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off
- Professional development reimbursement and certification support
- Flexible work hours after the initial onboarding period (position remains in office)
Equal Opportunity EmployerThis company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $60,000 - $75,000