Marketing Director

Marketing Director

The Marketing Director is responsible for developing, implementing, and overseeing the organization’s overall marketing strategy, with a strong emphasis on traditional advertising and brand awareness. This position will lead television, radio, outdoor/billboard, print, sponsorship, community engagement, and other marketing initiatives while ensuring consistent messaging and brand standards across all markets.

The Marketing Director will manage relationships with media partners, advertising agencies, production companies, vendors, and community organizations while overseeing advertising budgets, media placement, creative development, and campaign performance.

This position requires a hands-on marketing leader who understands how to build and maintain a highly visible brand through strategic media placement, strong creative, consistent messaging, and effective market coverage.

Key Responsibilities

• Develop and execute comprehensive marketing plans with a primary emphasis on television, radio, outdoor advertising, billboards, print, sponsorships, and community-based marketing.
• Monitor competitors' advertising presence, messaging, media placement, and overall market visibility.

Television Advertising

• Lead the development and execution of television advertising campaigns.
• Oversee commercial concepts, scripts, production, editing, talent, and final approvals.
• Coordinate with television stations, media buyers, advertising agencies, and production companies.
• Maintain an organized library of television creative and ensure commercials are updated and rotated appropriately.
• Ensure all television creatives adhere to industry specific rules and guidlines.

Outdoor & Billboard Advertising

• Develop and manage the organization's outdoor advertising strategy, including traditional billboards, digital billboards, transit advertising, and other out-of-home opportunities.
• Evaluate billboard locations based on traffic counts, visibility, demographics, geography, competitive presence, and strategic importance.
• Maintain an inventory of billboard locations, contracts, creative, expiration dates, and market coverage.

Radio Advertising

• Develop and oversee radio advertising campaigns across appropriate stations, formats, and markets.

Traditional & Digital Marketing Integration

• Work closely with the Digital Marketing Manager to develop and execute a coordinated, comprehensive marketing strategy across traditional and digital channels.
• Ensure television, radio, billboard, print, sponsorship, and community marketing campaigns are aligned with digital advertising, social media, search, website, email, and other online initiatives.
• Coordinate campaign messaging, creative, timing, geographic targeting, and promotional priorities with the Digital Marketing Manager to maintain a consistent brand presence across all platforms.
• Collaborate with the Digital Marketing Manager to develop integrated campaigns in which traditional advertising drives consumers to digital channels and digital marketing reinforces television, radio, outdoor, and other traditional media efforts.

Creative & Brand Management

• Maintain consistency of the organization's brand across all advertising and marketing materials.
• Oversee development of television commercials, radio spots, billboard creative, print advertising, signage, promotional materials, and sponsorship assets.
• Work closely with internal creative teams, outside agencies, designers, writers, photographers, and production companies.
• Review and approve advertising copy, artwork, scripts, layouts, and production materials.
• Ensure marketing messages are clear, recognizable, consistent, and appropriate for the target audience.

Sponsorships, Events & Community Marketing

• Identify and evaluate sponsorship opportunities that increase brand visibility within targeted communities.
• Manage relationships with sports organizations, entertainment venues, festivals, nonprofit organizations, community groups, and other potential partners.
• Negotiate sponsorship agreements and ensure the organization receives all contracted advertising, signage, tickets, hospitality, promotional, and media benefits.
• Coordinate brand presence at community events, sponsorship activations, promotional events, and other public-facing opportunities.
• Evaluate sponsorships based on audience reach, brand alignment, visibility, cost, and strategic value.

Campaign Analysis & Performance

• Establish methods for measuring the effectiveness of traditional advertising campaigns.
• Analyze campaign performance using available data including call volume, website traffic, inquiries, leads, market activity, reach, frequency, ratings, impressions, and cost efficiency.
• Prepare regular marketing reports for executive leadership summarizing advertising activity, expenditures, campaign results, and upcoming initiatives.

Leadership & Collaboration

• Lead, manage, and develop members of the marketing team.
• Establish priorities, deadlines, responsibilities, and performance expectations.
• Coordinate marketing initiatives with executive leadership and other departments.
• Maintain a detailed marketing calendar covering campaigns, media schedules, production deadlines, sponsorships, events, and major organizational initiatives.
• Serve as the primary point of contact for major media partners, agencies, and advertising vendors.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• Significant professional experience in marketing, advertising, media buying, brand management, or a related field.
• Strong experience with television, radio, outdoor/billboard, and other traditional media strongly preferred.
• Experience managing substantial advertising budgets across multiple media channels.
• Understanding of television ratings, radio audiences, outdoor impressions, reach, frequency, and media-market dynamics.
• Experience overseeing television and/or radio commercial production.
• Strong project-management, organizational, negotiation, and communication skills.
• Ability to manage multiple campaigns, markets, vendors, and deadlines simultaneously.
• Strong leadership skills with the ability to work effectively with executives, employees, agencies, vendors, and media representatives.

Preferred Experience

• 7 years of progressively responsible marketing or advertising experience.
• 3 years in a marketing leadership or management position.
• Experience managing multi-market or regional advertising campaigns.
• Established relationships with television, radio, outdoor, or other media organizations.
• Experience with high-frequency, consumer-facing advertising campaigns.
• Familiarity with both traditional and digital marketing and the ability to coordinate digital efforts with broader traditional campaigns.

Pay: $100,000.00 - $135,000.00 per year

Benefits:

• Relocation assistance

Work Location: In person

Salary : $100,000 - $135,000