What are the responsibilities and job description for the Marketing Director position at Confidential?
ABOUT THE ROLE
A fast-growing dental education, engagement platform, and professional development company is hiring a Marketing Director to own strategy and execution across its revenue-generating business lines. You'll be the operational and strategic marketing leader, responsible for lifecycle marketing, campaign performance, sponsor support, and the systems that hold it all together.
This role has direct exposure to executive leadership and real ownership over outcomes. The environment is startup-paced and relationship-driven. Priorities move fast, so you'll need to create structure, not wait for it.
RESPONSIBILITIES
→ Strategy & Campaigns
- Develop and execute marketing strategy tied directly to revenue and growth objectives
- Lead integrated campaigns across email, SMS, social, and web
- Drive marketing for key products and programs in partnership with sponsor leadership
- Maintain brand consistency and strong user experience across all touchpoints
- Own and manage company website performance
→ Operations & Automation
- Build and optimize marketing automations and lifecycle workflows in HubSpot
- Establish KPI frameworks and reporting structures that create accountability
- Audit process adherence across Asana, HubSpot, and related platforms
- Own campaign templates, assets, and process documentation
- Translate strategy into concrete timelines and execution plans
→ Analytics & Reporting
- Present weekly marketing updates to executive leadership and department heads
- Report on campaign ROI, budget utilization, and performance learnings
- Deliver sponsor-facing analytics that support storytelling and fulfillment
- Use performance data to continuously optimize engagement and conversion
→ Team Leadership
- Manage and develop direct reports through coaching and consistent feedback
- Host weekly 1:1s and lead department-wide priority and alignment meetings
- Create operational clarity in a fast-moving environment
WHAT YOU BRING
- 5 years of marketing experience, including people management and campaign lead
- Deep understanding of email and lifecycle marketing, campaign strategy, and auto
- Hands-on experience running cross-channel campaigns across email, SMS, social, a
- Proficiency with HubSpot, Asana, and Google Ana
- Strong analytical, organizational, and project management
- Comfortable being both a strategic lead and a day-to-day contr
- Thrives in lean, entrepreneurial orgs where priorities shift and structure is self-created
TECH STACK
- HubSpot
- AsanaGoogle
- AnalyticsEmail/SMS platforms
Salary : $100,000 - $115,000