What are the responsibilities and job description for the Manager, Regional Marketing (MW) position at Confidential?
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
Regional/Field Marketing creates and executes the local marketing plan as the market level experts within their business region. The Regional/Field Marketing Manager is responsible for assisting the Sr. Regional/Field Marketing Manager in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory. They proactively source and execute regional marketing opportunities that align with marketing strategy and support sales objectives.
Accountabilities:
- Execute regional marketing plan
- Lead Wholesaler marketing communication
- Develop customized media plans with wholesalers
- Champion Brand Standards and National Marketing Plan
- Adopt and adapt US playbook for local markets, performance reporting, and agency roster management.
Key Metrics & Financial Targets:
- Brand Growth & Health
- Volume & Sales
- Trial Rate
- Total Consumers Sampled
Own:
- Execution of how the MABI National Marketing Playbook comes to life in the region
Influence:
- Sales A&P, Wholesaler Funded Marketing Activities
Veto:
- In Market Execution
Critical Relationships:
- Regional Sales Enablement & Finance
- Field Sales, Brand Commercialization, Consumer Connection
- Regional Growth Planning, Experiential Playbooks & Calendars, Brand Budgeting & Strategic Platform Development
Skills Needed To Be Successful:
- Bachelor’s Degree & 4-6 years of experience of Marketing experience in Alc/Bev or CPG.
- Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
- Proven ability to think creatively, coupled with strong analytical and project management skills
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary $100,000 - $120,000
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Salary : $100,000 - $120,000