PPC Marketing Manager – Performance Marketing / Lead Generation

We are hiring a hands-on PPC Marketing Manager to join a fast-growing, performance-driven team.

This role is for someone who understands how to build, optimize, and scale paid campaigns that generate measurable business outcomes — not someone who simply manages ads.

We are looking for a true performance marketer / paid media operator with strong experience in lead generation, campaign optimization, conversion strategy, and scaling profitable acquisition channels.

Experience in health insurance / U65 is strongly preferred, but not required.

• Own, manage, and optimize PPC campaigns across Meta (Facebook/Instagram), Google Ads, and related paid channels
• Drive high-quality inbound lead generation while maintaining target CPL, CPA, and ROI goals
• Analyze campaign performance and implement data-driven optimization strategies
• Conduct ongoing A/B testing across creatives, audiences, offers, funnels, and landing pages
• Manage campaign execution from strategy through optimization, reporting, and scaling
• Collaborate with internal teams to improve lead quality, conversion performance, and acquisition efficiency
• Scale campaigns responsibly while maintaining performance benchmarks

• Proven hands-on PPC / Paid Media experience with ownership of campaign performance
• Strong background in lead generation and performance marketing
• Demonstrated experience managing campaigns focused on CPL, CPA, ROAS, conversion optimization, and scalable growth
• Experience with Meta Ads and/or Google Ads required
• Strong understanding of full-funnel marketing, audience targeting, landing pages, attribution, and conversion tracking
• Comfortable operating in a metrics-driven, high-accountability environment
• Strong analytical mindset with the ability to make fast, informed optimization decisions
• Experience managing meaningful ad budgets and scaling campaigns strongly preferred
• Health insurance / U65 experience preferred but not required

• Base Salary: $90,000 – $140,000
• Performance-based commission with strong upside
• Realistic earning potential: $160,000 – $200,000 based on performance

• High-growth, performance-focused environment
• Direct impact on revenue, lead generation, and campaign performance
• Opportunity to influence acquisition strategy and scale campaigns
• Clear expectations, measurable goals, and room for growth

Remote – United States

While this role is fully remote, we strongly encourage candidates located in Broward County / South Florida to apply, as proximity to our team is a plus, though not required.

When applying, please include:

• Platforms managed (Meta, Google, Paid Social, PPC, etc.)
• Approximate monthly budgets managed
• Lead generation experience
• Performance metrics such as CPL, CPA, ROAS, or campaign scaling examples