Enrollment Operations Communication Specialist

Concordia University is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.

Position Summary

Concordia University invites applicants to the position of full-time Enrollment Operations Communication Specialist at the CUW Mequon, WI campus!

The Communication Specialist plays a key role in the Office of Admissions to drive the development and execution of email marketing and communications plans. This position serves as the primary digital content producer in the office, ensuring content is accurate, compelling to target audiences, and within brand standards. They must exercise strong judgment about content and strategic thinking around timing, design, and execution. They will also demonstrate an analysis-driven approach to strategic and creative recommendations.

Reporting to the CRM Director of Enrollment System Operations and Admissions Initiative Manager, this position will work with the Office of Admissions team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts through email marketing and will work with the AVP of Marketing to align messaging and branding in all email campaigns.

Job Duties & Responsibilities

• Oversee the planning, development, and deployment of all marketing, events, and operational emails (and SMS) using the Slate CRM interface.
• Manage email and landing page set-up, segmentation, scheduling, testing, and deployment. This includes one-time, recurring, triggered, and dynamic content campaigns.
• Manage the production of email campaigns, including HTML templates, list segmentation, exclusion/inclusion lists, and other aspects of email execution.
• Continuously optimize email and segmentation strategies to increase engagement through testing of subject lines, messaging, images, frequency, segments, etc., and troubleshoot technical problems with customer support.
• Manage departmental email marketing calendar daily to ensure delivery of all admissions emails, proactively raise concerns, and work with teams to resolve conflicts.
• Provide database and campaign-specific reporting for all email marketing campaigns to leadership and stakeholders.
• Stay updated on trends, industry best practices, technologies, and growth opportunities to ensure a best-in-class email-marketing program.
• Develop and optimize email nurture campaigns, such as welcome series for new contacts and reengagement campaigns for inactive users.
• Ensure compliance with unsubscribe process, country and state laws on user data and permissions (including CAN-SPAM, CASL, CCPA, and GDPR).
• Maintain excellent email deliverability and reputation scores, and a healthy email marketing lists by managing how contacts enter the database, including list uploads and automated integrations.
• Other duties as assigned
• The most significant duties have been included in this description. This does not preclude the assignment of occasional additional or developmental duties.

Knowledge, Skills, & Abilities

• Excellent professional communication skills - written and oral, especially public speaking
• Ability to meet deadlines and prioritize work to successfully complete projects
• Experience with communication plan management preferred
• Knowledge of computers and software associated with general office procedures
• Prior experience in admission or enrollment preferred
• Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)

Education & Experience

• Bachelor's degree required, preferably in Marketing, Communications, Business, or related field.
• Two or more years of experience in an email marketing role using a marketing automation platform, preferably Slate CRM, preferred.

Physical Demands/Equipment (Click to View)

Compensation & Benefits

This is a full-time, hourly non-exempt position. The starting wage may be determined upon education and/or experience. Concordia University benefit options include, but are not limited to the following:

• Health, Dental and Vision Insurance
• Personal Spending Account, Flexible Spending Account, and/or Health Savings Account
• Disability and Survivor Plan
• Retirement Pension Plan
• Retirement 403(b) Savings Plan
• Basic Life and Supplemental Life Insurance
• Accidental Death and Dismemberment Coverage
• Critical Illness and Accident Insurance
• Tuition waiver benefits (available for employees and their qualified dependents)

Compensation and Benefit Details

Application Instructions

To receive full consideration, all applicants are asked to complete and submit an online employment application through the Concordia University Employment page. To begin, please click the Apply Now section on the job page and then click the Apply For This Position button to begin the application process.

Equal Opportunity Employer

It is the policy of CU to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws.

The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws.

However, CU is an institution of the LCMS and, to the extent allowed by law, CU reserves the right to give preference in employment based on religion. In addition, preference in holding certain employment positions is given to ordained or rostered ministers of the LCMS. Based on a religious tenet, CU recognizes only male, LCMS ordained Ministers of the Gospel, but recognizes both male and female LCMS Rostered Ministers of the Gospel.

The Human Resources Department has been appointed to manage the equal employment opportunity program, including all equal employment opportunity activities, as required by federal, state and local agencies. If any employee or applicant for employment believes this policy has been violated, he/she must contact the Director of Human Resources.

Concordia University is a HLC accredited, co-educational, liberal arts school offering more than 72 undergraduate majors, over 35 master's degree programs, and 5 doctoral programs. There are also a variety of accelerated evening and e-learning programs.