Amazon Content Manager

Job Title: Manager, Owned Content Amazon

6 Months

Stamford, CT 06901

Description / Responsibilities

• Lead and own the creation and implementation of the PH NAR Amazon 360 Strategic Plan (Organic), managing relationships between the Integrated Agency Team, Amazon Ads, client Amazon Sales Team, and external partners.
• Oversee content strategy and execution for Amazon, ensuring alignment with customer and category needs across all Amazon eCommerce properties.
• Manage all brand stores (US & CA), including ASIN refreshes, layout updates, and new page additions.
• Recommend new content to drive brand advocacy, product education, and customer engagement, informed by industry trends and competitive analysis.
• Manage the Agency to develop and execute a comprehensive Digital Shelf Plan, including:
• SEO product titles and copy
• Above-the-Fold (ATF) and Below-the-Fold (BTF) content (Premium A and Enriched Content)
• Amazon Brand Stores
• Drive Client brand eCommerce content strategy across all categories in partnership with Brand and Creative teams.
• Serve as Subject Matter Expert between Amazon Lead and Retail Leads for performance marketing reporting and insights.
• Collaborate with Agency and Creative Team to A/B test creative assets to maximize conversion.

.com / .ca Responsibilities

• Own the NAR website architecture, strategy, and execution including page creation, consumer flow, and usability.
• Coordinate deployment of owned content, including translation and localization, across markets.
• Act as Key Point of Contact (KPOC) with global and cross-functional teams regarding website architecture needs.
• Partner with CExEC and Business Units to articulate new page deployments (Next Gen, formerly Voyager), including templates, layout, content, and localization.
• Identify and design opportunities for site optimization focused on improving consumer digital experience; prioritize and execute in collaboration with global and regional stakeholders.
• Own and lead SEO strategy, including:
• Roadmap deliverables
• Keyword research and search behavior analysis
• Reporting and technical site audits
• Competitive landscape assessments
• On-page optimization recommendations across PH categories

Minimum Required Education

• Bachelor's / Master's Degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management or equivalent.

Minimum Required Experience

• Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing Agency, E-commerce Platform, Marketing Research, Data Analysis or equivalent OR no prior experience required with Master's Degree.

Preferred Skills

• Amazon E-Commerce / Vendor Central
• Digital Marketing
• E-Commerce Platform Management
• Customer Experience Design
• A/B Testing
• Feedback Management
• Data Analysis & Interpretation
• Business Acumen
• Process Optimization
• Project Management
• Regulatory Compliance
• Market Research & Analysis
• Stakeholder Management
• Digital Merchandising