Director, Media & Consumer Analytics

Comsint Communications is a Boston-based, award-winning PR agency and communications consultancy. We work at the point where business decisions become public stories, helping senior leaders make sure those stories are understood by the people who matter to them.

Our team pairs Emmy-winning creative talent with proprietary AI tools and behavioral insight, which lets us keep a client's message consistent whether it lands in a trade journal or a two-minute video.

Clients come to us for counsel as much as execution. Some arrive in the middle of a crisis, while others want a thought leadership program that compounds over years. In every case we start with the business objective and judge the work by what the audience understood and remembered, rather than by the volume of coverage.

We're looking for someone who knows how to turn information into insight. As Director, Media & Consumer Analytics, you'll lead measurement, research and reporting across the agency, helping our team and clients understand how communications influence public perception and what the data tells us to do next.

This role goes beyond counting media mentions or producing monthly reports. You'll examine how audiences receive information, evaluate whether messages are working and use research and predictive analytics to help clients make better communications decisions.

You'll also manage and help advance our proprietary research and analytics platforms, including Comsint Align, which we use to assess messaging, explore audience perspectives and inform communications strategy.

We're a small team, so you'll work directly with senior strategists and clients. You should be equally comfortable building a measurement framework, interpreting consumer research and explaining your findings to an executive who wants to know what the numbers actually mean.

We work together in our Hingham office every day. Research informs our creative work, and insights often come from conversations between people with different backgrounds. If you enjoy being part of those discussions, we'd like to talk.

• Lead media measurement and analytics across agency clients, evaluating coverage, audience reach, message penetration, sentiment and other indicators of communications effectiveness.
• Develop reporting frameworks and dashboards that connect communications activity to client business objectives.
• Manage our proprietary research and analytics platforms, including Comsint Align, and help identify opportunities to improve their capabilities and applications.
• Conduct consumer and audience research to better understand perceptions, attitudes, behaviors and the factors that influence them.
• Develop predictive models and informed projections to help clients anticipate audience reactions, evaluate potential communications outcomes and establish realistic performance expectations.
• Analyze media coverage, digital conversations, survey results and other data sources to identify trends, opportunities and emerging reputational risks.
• Translate complex research findings into clear recommendations that our strategists and clients can put to work.
• Partner with account teams to establish benchmarks, define measurable objectives and evaluate campaign performance.
• Explore emerging AI, research and analytics technologies that can strengthen the agency's work and expand what we can offer clients.
  

• At least 7 years of experience in communications analytics, media intelligence, consumer research, market research or a related field.
• Strong analytical skills and experience working with quantitative and qualitative research.
• Familiarity with media monitoring, social listening, audience research and reporting platforms.
• Experience developing measurement methodologies, interpreting data and presenting findings to senior decision-makers.
• An understanding of predictive analytics, AI-assisted research and how emerging technologies can support better business decisions.
• The ability to explain complicated findings in straightforward language without losing the substance.
• The curiosity to question what the data appears to show and investigate what might be driving it.
• The self-direction to manage multiple projects and improve existing processes without waiting to be asked.
• A preference for close collaboration on a small team.
• Experience with statistical analysis, data visualization, consumer psychology or behavioral research is a plus.
  

Full-time, on site at our Hingham office

Salary: $140,000 - $160,000

Benefits: Health and dental insurance, unlimited PTO

Send your resume along with an example of a research, measurement or analytics project you've led. Include a short note explaining what you were trying to understand, how you approached the analysis and what decisions your findings helped inform.