Social Media Strategist, Complex (Main IG)

Develop platform-specific strategy for, refine/oversee the voice of, and implement a content calendar for Complex social platforms (Facebook, Twitter, Instagram, TikTok) exhibiting excellent judgment and audience-sensitive framing

Create, curate, and be responsible for all content published to the Complex Main Facebook, Twitter, TikTok, and Instagram

Serve as the social lead for all Commerce social initiatives, including close collaboration with the Sr. Social Editor, Complex Shop and Senior Editor, Main to develop a strategy and regular pipeline of social support for Commerce priorities. This includes, but is not limited to, developing a toolkit for the Content team to support Complex Shop and ensuring relevant social posts include Shop endcards and CTAs

Oversee execution of Complex Main’s strategy around Commerce

Work closely with editorial, video, and Shop, collaborating cross-functionally across all Complex’s internal departments, serving as key social lead for other verticals as needed

Execute promotion of commerce/experiential initiatives. This includes but is not limited to: Complex NY/LA pop-up promotion and on-site coverage, Complex Shop rollouts, and partner event coverage (ie: Fanatics Fest)

Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice

Surface and pitch viral, breaking, and social-friendly content to our news team

Own Complex Main-specific pegs and work with the design team to develop platform-specific assets for big moments, independently developing day-to-day reactive creative assets as necessary

Develop strategy and content plan(s) for tentpoles including Fashion Week, the Met Gala, and more; Initiate, coordinate, and execute cross-functional collaboration with other vertical leads

Ideate, source, and create original real-time content for all Complex audiences, in a timely manner, identifying memes, moments, and trends at the cusp of virality

Participate in editorial and social brainstorms and cover meetings when needed

Serve as the point person on all social goals (growth, traffic, views, and engagement), develop and deliver reporting at a regular cadence, and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed

Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules

Implement and utilize AI tools to improve efficiency and serve as a thought-partner

Investigate, recommend, and integrate emerging platforms for social platform expansion

Track and share social and platform best practices with internal teams, providing best-in-class examples where possible 

Work with Strategy and Sales teams to package and pitch social series and franchises

Appear on-camera as needed for social video content

Manage freelancers and interns, as needed

3-5 years of social media and editorial experience with a publisher or brand

A deep understanding of the Complex’s content, voice, and tone

Positive, intuitive, proactive, and collaborative team player

Strong writing and communication skills, proofreading experience, and quick decision-making skills

Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture sports music

Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)

Extensive knowledge of Complex’s culture and proven track record in driving audience and consumer action on social

Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on

Self-management skills take charge attitude

Proficient in Adobe Creative Suite and Premiere Pro

Willingness to appear on camera in social media content

Ability to travel up to 10 times a year

Must be willing to work nights and occasional weekends/holidays for coverage of live events