What are the responsibilities and job description for the PPC Specialist position at Compassion Recovery Centers?
Company Description
Compassion Recovery Centers is a leading provider of mental health services in California, specializing in dual diagnosis treatment for both mental health and addiction. Through in-person and virtual Intensive Outpatient Programs (IOP), we deliver evidence-based care combined with personalized support to foster sustained recovery. Our programs are designed to meet individual needs and empower clients on their journey to wellness. Compassion Recovery Centers is committed to making a positive impact on the lives of those we serve.
Role Description
This is a full-time on-site role for a PPC Specialist, based in Ladera Ranch, CA. This position involves managing pay-per-click advertising campaigns across various platforms including Google Ads and social media, optimizing ad performance, researching relevant keywords, tracking analytics, and generating performance reports. The PPC Specialist will collaborate closely with the marketing team to strategize, execute, and refine PPC strategies that align with the organization’s goals. Creative ad copywriting and the ability to identify trends in campaign performance will also be key responsibilities.
Qualifications
- Experience in PPC management, including running campaigns on platforms like Google Ads and social media advertising tools
- Proficiency in analytics tools such as Google Analytics and familiarity with tracking tools for performance optimization
- Skills in keyword research, campaign optimization, and managing budgets effectively
- Strong ability in crafting compelling and effective ad copy
- Excellent communication and collaboration skills to work closely with internal teams
- Prior experience in the healthcare or mental health services sector is a plus
- Bachelor’s degree in Marketing, Business, or a related field preferred but not mandatory