General Manager - Lawn Care Services

COMPANY OVERVIEW

We are a rapidly growing, professional lawn care and landscaping company based in Sevier County, Tennessee. Our mission is to deliver exceptional, reliable service to residential homes, vacation cabins, short-term rentals, HOAs, and commercial properties throughout Sevierville, Pigeon Forge, Gatlinburg, and surrounding areas.  

Our aggressive growth plan is to reach and maintain 1,000 active lawns by the end of 2026. We are looking for a proven leader who thrives on building and scaling a business, owns the P&L, and wants to earn significantly more as the company grows.

POSITION SUMMARY

The General Manager is the #1 leader of the business and will have full autonomy and accountability for hitting our 1,000-lawn goal. This is a true “build-and-run” role with complete P&L ownership, responsibility for all asset purchases, crew hiring/scaling, sales & marketing execution, and daily operations.  

This is a high-upside, performance-driven position ideal for an entrepreneurial operator who wants to run their own show and be rewarded directly for results.

KEY RESPONSIBILITIES

P&L Ownership & Financial Management  

• Full responsibility for revenue, expenses, profitability, budgeting, pricing, cash flow, and financial reporting  
• Deliver consistent gross margins in the 45–60% range and growing net profit  
• Manage billing, collections, and all financial systems  

Business Building & Growth (Primary 2025–2026 Focus)  

• Create and execute the plan to scale to 1,000 lawns in 2026  
• Drive customer acquisition through local marketing, door-to-door, realtor/property manager partnerships, digital advertising, referrals, and community presence 
• Maximize retention and upsell fertilization, aeration, weed control, mulching, leaf removal, etc.  
• Hit or exceed aggressive monthly/quarterly customer and revenue growth targets  

Operations & Efficiency  

• Optimize routing, scheduling, and crew productivity using software (Jobber, Aspire, LMN, etc.)  
• Implement and enforce SOPs for mowing, edging, trimming, blowing, fertilization, and all services  
• Conduct regular quality inspections and maintain elite customer satisfaction scores 

Asset Purchases & Fleet Management  

• Research, recommend, and execute all capital purchases (trucks, mowers, trailers, spreaders, equipment, etc.) required for growth  
• Oversee preventive maintenance, repairs, and vendor relationships to keep downtime and costs low  

Crew Staffing & Team Leadership  

• Recruit, hire, train, and retain field crews and crew leaders to support 8–15 crews at full scale  
• Manage payroll, performance reviews, incentives, discipline, and safety compliance 
• Build a strong, accountable culture with low turnover and high morale  

Additional Duties  

• Build relationships in the Sevier County community to generate leads and brand awareness 
• Ensure full compliance with local, state, and federal regulations  
• Lead daily huddles and weekly team meetings  

REQUIREMENTS:

• 5 years of progressive management experience in lawn care, landscaping, or a related field-service business  
• Proven track record scaling a service business (preferably to 500 recurring accounts)  
• Strong financial acumen and experience owning a full P&L  
• Hands-on experience hiring and leading field crews in a seasonal market  
• Deep knowledge of lawn care practices and equipment relevant to East Tennessee 
• Proficient with routing/scheduling software, CRM, and QuickBooks or similar 
• Excellent leadership, communication, and problem-solving skills  
• Valid driver’s license and clean background  
• Willingness to be in the field when needed (inspections, training, covering routes during peak season)  

COMPENSATION & BENEFITS

• Starting base salary: $70,000 – $80,000 (commensurate with experience and track record) 
• Significant performance bonuses and profit-sharing tied directly to growth and profitability milestones (proven GMs routinely earn six figures total compensation at this scale)  
• Health insurance contribution, paid time off, and vehicle/fuel allowance  
• Clear path to equity or ownership interest for exceptional performance in hitting the 1,000-lawn goal  
• Opportunity to build and lead a dominant lawn care brand in one of Tennessee’s fastest-growing counties  

If you have built and scaled a lawn care or field-service business before, love owning the numbers, and want to run your own operation with huge upside, we want to talk to you.

To apply, please send your resume and a brief note on why you’re the right person to build us to 1,000 lawns to Austin@CompassVentures.Net.