Founding growth member

Companion — Founding Content Creator & Growth Owner

Product: Companion — Anonymous, proximity-based moments that reveal only on mutual interest

Launch Market: Boston → New England (city-first)

Work Mode: Remote (culture-accurate, not location-bound)

Equity:10% in Companion strategic input across Entrext MicroSaaS

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🧠 What Companion Is

Companion is an anonymous, proximity-based social app designed for low-pressure, real-world moments:

  •  a walk

  •  reading together

  •  chai / coffee

  •  quiet conversations

How it works:

  •  You post an event

  •  Your profile stays hidden

  •  Only mutual right-swipes reveal identities

  •  No cold DMs

  •  No forced exposure

  •  Strong women-first safety design

Not dating.

Not networking.

Not a feed.

Companion is about consensual presence.

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🧠 Core User Behavior (Critical)

People use Companion because:

  •  they want company without visibility

  •  they want control before exposure

  •  they want safety before curiosity

  •  they want something light, now

Anonymity is not a gimmick — it is the core trust mechanic.

Growth fails if:

  •  safety is undersold

  •  anonymity is misunderstood

  •  tone feels creepy or desperate

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🚀 Your Core Mission

Make Companion feel:

  •  safe before social

  •  human before viral

  •  opt-in before exposure

You will launch Companion city-by-city, starting with Boston, by owning:

  •  trust narrative

  •  cultural tone

  •  consent-first framing

  •  early density loops

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🎯 Cultural & Safety Fluency (Non-Negotiable)

You must deeply understand:

  •  US norms around:

  •  consent

  •  anonymity

  •  gendered safety

  •  What women feel comfortable trying

  •  What language immediately breaks trust

  •  How anonymity should be explained without fear

You do not need to live in Boston.

You do need taste and restraint.

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🎯 Core Audiences

1️⃣ Women Users (Trust Gatekeepers – Primary)

If women feel safe, the product grows.

If they don’t, it dies.

2️⃣ Students & Young Professionals (Secondary)

  •  US college students

  •  Young professionals

  •  International students

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🎯 Core Channels You’ll Own

1) Reddit — Primary Trust & Education Channel

Reddit is where safety gets questioned honestly.

Target:

  •  r/boston

  •  r/TwoXChromosomes

  •  r/college

  •  r/gradschool

  •  r/BostonU / r/MIT / r/Harvard

You will:

  •  Write transparent, safety-first posts

  •  Explain anonymity without marketing language

  •  Answer tough questions calmly

  •  Let users critique

  •  Build trust through openness, not defensiveness

Reddit success = women defending the product themselves.

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2) X (Twitter) — Cultural Framing & Narrative

X sets how Companion is understood.

You will:

  •  Write human, consent-aware observations:

  •  “Some days you want company without being seen.”

  •  “Anonymity is safety, not secrecy.”

  •  Normalize anonymous-first interaction

  •  Frame Companion as thoughtful, not sneaky

Tone matters more than frequency.

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3) City-First Activation Design (Remote)

Even with anonymity, density matters.

You will:

  •  Design:

  •  campus-safe launch playbooks

  •  women-first onboarding flows

  •  QR-based, context-aware activations

  •  Work with:

  •  student ambassadors

  •  women’s groups

  •  campus orgs

Offline validation increases online trust.

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📸 Bonus Leverage (Optional)

If aligned with your style:

  •  Soft, non-identifying reels

  •  Text-first visuals

  •  POV-style anonymity explanations

No faces.

No performative content.

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🧩 What You’ll Do (Day-to-Day)

You will:

  •  Pressure-test safety language daily

  •  Monitor how anonymity is perceived

  •  Translate fear → clarity → trust

  •  Design growth loops that respect consent

  •  Work with the founder on:

  •  reveal mechanics

  •  women-first features

  •  reporting & safeguards

You shape how safe the product feels, not just how fast it grows.

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🚀 Bonus: Entrext MicroSaaS Exposure

You may also:

  •  Advise on safety-first positioning across other Entrext products

  •  Help design trust language for new launches

Companion remains your primary ownership.

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🧠 Who This Role Is For

You are:

  •  Deeply safety-aware

  •  Culturally fluent in US social norms

  •  Thoughtful with language

  •  Calm under scrutiny

  •  Comfortable defending product choices publicly

You are not:

  •  A hype-driven marketer

  •  A growth-at-all-costs operator

  •  Someone who minimizes women’s safety concerns

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📈 What Success Looks Like (First 90 Days)

  •  Women feel safe trying Companion

  •  Reddit discussions are balanced, not hostile

  •  Boston reaches healthy opt-in density

  •  Anonymity is understood, not questioned

  •  Companion earns quiet trust

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🧩 Equity & Ownership

  •  10% equity in Companion

  •  Strategic exposure to Entrext MicroSaaS ecosystem

  •  4-year vesting

  •  1-year cliff

  •  5-year lock-in

  •  True founding team ownership