Demo

AVP, Branch Manager

CommunityAmerica Credit Union
Liberty, NC Full Time
POSTED ON 7/17/2026 CLOSED ON 8/4/2026

What are the responsibilities and job description for the AVP, Branch Manager position at CommunityAmerica Credit Union?

UNIFY Financial Credit Union is Now CommunityAmerica Credit Union. As of November 1, 2025, CommunityAmerica and UNIFY Financial Credit Union have joined forces. This merger is about growth with purpose. It allows us to expand our reach and help even more people across the country get on a path to thrive and achieve financial peace of mind.


The AVP, Branch Manager is responsible for the growth and operation of a CommunityAmerica branch location. Leads staff in reaching their individual, team and credit union goals through effective one-on-one coaching and team meetings. Oversees and demonstrates an interactive, consultative, interview process that deepens member relationships by providing financial direction to assist members in meeting their goals with the appropriate products and/or services. Prepares appropriate documentation and opens accounts following CommunityAmerica Credit Union policy and procedures. Engages with members to provide a high sales-touch and member service experience. Ensures that proper policies, guidelines and procedures are in place to meet the strategic goals of the branch, mitigate fraud and ensure fiscal responsibility for the Credit Union.


As an AVP, Branch Manager, you will lead a dynamic team of financial professionals, driving branch success through strategic leadership, market engagement, and exceptional member service. You’ll play a key role in shaping the member experience and building CommunityAmerica’ s presence in your local community through:


  • Team Leadership & Development – Hire, coach, and inspire a high-performing team. Share meaningful feedback, support employees’ growth and empower them to reach their goals.
  • Sales & Service Excellence – Champion a consultative sales culture that delivers personalized financial solutions. Guide your team in identifying Member needs and offering solutions that support their financial goals.
  • Member Relationship – Resolve complex Member situations with empathy and professionalism.
  • Market Engagement & Brand Building – Develop a strong understanding of your local market. Build relationships with community leaders and represent CommunityAmerica through community development and outreach.
  • Product Expertise & Training – Maintain deep knowledge of all credit union products and services. Ensure your team is well-trained and confident in presenting solutions to all Members.

What You’ll Bring

  • Bachelor’s degree in a related field or equivalent experience
  • 4 years of leadership experience (financial or retail preferred) required – CommunityAmerica knowledge and experience may substitute for leadership experience.
  • Proven ability to lead, coach, and develop teams
  • Strong consultative sales and relationship-building skills
  • Advanced problem-solving and conflict resolution abilities
  • Deep understanding of financial products and regulatory standards
  • Excellent communication and time management skills
  • High level of confidentiality and professionalism
  • Passion for community engagement and brand representation
  • Ability to thrive in a fast-paced, team-oriented environment


Why CommunityAmerica?

  • Competitive Pay
  • Enjoy a strong base salary plus eligibility of Annual Manager Bonus.
  • Comprehensive Benefits
  • Access health, dental, vision, and retirement plans—with a focus on your physical and mental well-being.
  • Award-Winning Culture
  • Join a team that takes pride in its mission and thrives in a meaningful, values-driven environment.
  • Connection & Collaboration
  • Be part of a community that fosters caring relationships, teamwork, and mutual support.
  • Growth & Development
  • Benefit from clear career pathways and ongoing learning opportunities to help you grow professionally.


Ready to Lead with Purpose?

If you’re passionate about developing teams, building community relationships, and delivering exceptional member experiences, we’d love to meet you. Apply today and become part of a team that values integrity, growth, and service.

Salary : $75,000 - $90,000

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