What are the responsibilities and job description for the vp/marketing position at Community Financial?
OUR PURPOSE
To create joy and ignite Michiganders’ Impossible Dreams.
SHARED COMMITMENTS
At orsa, our commitments start with our purpose and are guided by our vibrantly lived values . We walk together toward strategic ends, galvanized by regenerative leadership and a growth orientation which moves us toward our human potential, so that we can support Michiganders in shaping the life they desire.
ROLE PURPOSE The VP of Marketing serves as the architect and operator of orsa’s internal marketing agency—translating our purpose into work that moves people, shifts perception, and drives measurable growth. This role sits at the intersection of brand, performance, and storytelling, responsible for ensuring that everything we create—campaigns, content, partnerships, and experiences—feels unmistakably orsa: human, bold, and rooted in relentless care. As a senior leader, this role shapes how the brand lives in the world. They bring discipline to execution, clarity to priorities, and elevate the craft of the team, ensuring that creative excellence and operational rigor coexist. This leader builds systems that scale—establishing the internal agency model, defining standards of excellence, integrating data and insight into decision-making, and creating a culture where experimentation, learning, and storytelling fuel growth.
This position has a starting annual rate of $129,300, but your offer amount may be increased with relevant work experience and transferable skills. PRIMARY RESPONSIBLITIES
As an impact-driven team, our work is collaborative and dynamic. This role, like all positions at orsa, will be counted on to perform a variety of tasks as directed by leadership. Some of the core deliverables for this role are: Role-Specific Leadership
Act as the marketing team’s executive liaison, translating the cos’ strategic vision into actionable, measurable plans.
Lead and operate orsa’s internal marketing agency, establishing clear intake, prioritization, production, and delivery processes.
Maintain brand standards across all outputs—ensuring consistency, quality, and brand integrity.
Build capacity planning models that balance strategic work with production demands.
Create visibility into work through dashboards, timelines, and performance metrics.
Introduce and optimize tools (including AI) that enhance creative output, workflow efficiency, and insight generation.
Own and continuously evolve core marketing operating rhythms, including campaign planning, budgeting, performance tracking, and cross-departmental collaboration.
Partner with the cos in succession planning, professional development, and recruitment across the department.
Serve on internal project teams, representing the marketing function in strategic planning and operational initiatives.
Lead the evolution of orsa’s brand as a living system, ensuring consistency across storytelling, partnerships, and member experience.
Build a test-and-learn marketing engine, using data, experimentation, and insight to continuously refine performance.
Translate strategy into clear narratives that teams, members, and communities can understand and rally around.
Establish decision-ready reporting, connecting marketing activity directly to growth, engagement, and brand strength.
Elevate creative output to industry-leading levels, pushing beyond “credit union marketing” into category-defining work.
Perform other duties as directed by leadership.
QUALIFICATIONS AND COMPETENCIES REQUIREMENTS
As an organization focused on creating belonging, we appreciate that outstanding team members have different roads to excellence. Therefore, we don’t compromise on capability but use qualifications as guidelines. Typically, we’d expect a great chief capacity offer to have built capabilities through experiences that would include a minimum of:
Education : A bachelor’s degree and/or at least ten years progressive marketing experience, including leading multidisciplinary teams (creative, digital, content, brand).
Work Experience : Proven experience operating or building an internal agency or high-performing marketing function with production rigor. Demonstrated ability to translate brand into compelling, differentiated storytelling that drives growth. Strong fluency in modern marketing ecosystems, including data, performance marketing, and AI-enabled workflows. Track record of building high-accountability, high-creativity cultures.
Industry Experience : At least ten years of work experience outlined
The outcome of experience is our priority, so proficiency will be evaluated over means of acquiring it. Necessary competencies include: Leadership
At orsa, whether we serve as managers, lead cross-functional teams or initiatives, or simply lead ourselves, we are all leaders.
Core Adaptive Capabilities; Systems thinking, pattern recognition, scenario planning and learning agility
Human Centered Leadership: Empathy, emotional intelligence, psychological safety, inclusive leadership, purpose-drive motivation
Strategic Thinking & Innovation: Horizon planning, breakthrough thinking, calculated risk taking, experimentation mindset
Execution in Ambiguity: Decisive action despite uncertainty, agile implementation, resource flexibility, change leadership
Technology & Data Fluency: Digital acumen, data literacy, ecosystem thinking, ethical technology use Functional
Brand & Marketing Strategy: Develops strategies strengthening brand presence and market positioning and defines long-term brand vision and positioning
Growth & Member Acquisition: Expands member and product adoption through targeted growth strategies.
Innovation & Strategic Partnerships : Identifies new opportunities through partnerships, innovation, and market insight.
Marketing Operations and Technology : Oversees the CRM systems, marketing automation, and digital channel optimization.
Agile Marketing : Implements flexible project managements methodologies to respond to organizational shifts.
Work Model and Conditions: Hybrid
This position works in-office where working conditions, lighting, temperature, audio, and workspace are all sufficient. This position also works from home, where an appropriate work environment is required. Work requires the ability to constantly operate a computer and the ability to read, type, and communicate. Work may require the ability to move work-related supplies weighing up to 10-15 pounds.
The hybrid classification provides the opportunity to flex with purpose, empowering team members to work in locations best suited for work and life. In that spirit, those in a hybrid role are encouraged to maintain a commutable proximity to their primary work location because:
The organization expects hybrid team members to attend certain meetings in person
Managers may require onsite work to support outcomes
Work model classification is subject to change
As a team member of orsa, you’ll enjoy:
Comprehensive medical, dental, and vision plans
Generous paid time off package for all full-time team members
Up to 12-weeks paid paternity/maternity leave
Lifestyle Accounts to help with your personal wellbeing
Family Health Benefits
Paid time off to observe all Federal Holidays
Flexible work options depending on position
A generous 401k match
Numerous employee engagement activities
Community Resource Groups
Paid time off for occasions such as volunteering, caregiving, and family events
Contact/application information:
If this description appeals to you, please submit an application! A member of orsa’s talent acquisition team will be in contact with you shortly!
Equal Employment Opportunity Policy:
orsa credit union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.
Disclaimer:
This job posting highlights some of the most critical responsibilities and requirements of the position. There may be additional duties and responsibilities that are not listed above. A Talent Acquisition Specialist will be sure to discuss the role in further detail should your application be selected to move forward.
Please note that orsa credit union does not involve Artificial Intelligence (AI) when evaluating applications. Applications for this position are reviewed by a member within the Talent Acquisition team. We are dedicated to providing an equitable and thorough review of all submissions and look forward to additional connection as the recruitment process continues!
To create joy and ignite Michiganders’ Impossible Dreams.
SHARED COMMITMENTS
At orsa, our commitments start with our purpose and are guided by our vibrantly lived values . We walk together toward strategic ends, galvanized by regenerative leadership and a growth orientation which moves us toward our human potential, so that we can support Michiganders in shaping the life they desire.
ROLE PURPOSE The VP of Marketing serves as the architect and operator of orsa’s internal marketing agency—translating our purpose into work that moves people, shifts perception, and drives measurable growth. This role sits at the intersection of brand, performance, and storytelling, responsible for ensuring that everything we create—campaigns, content, partnerships, and experiences—feels unmistakably orsa: human, bold, and rooted in relentless care. As a senior leader, this role shapes how the brand lives in the world. They bring discipline to execution, clarity to priorities, and elevate the craft of the team, ensuring that creative excellence and operational rigor coexist. This leader builds systems that scale—establishing the internal agency model, defining standards of excellence, integrating data and insight into decision-making, and creating a culture where experimentation, learning, and storytelling fuel growth.
This position has a starting annual rate of $129,300, but your offer amount may be increased with relevant work experience and transferable skills. PRIMARY RESPONSIBLITIES
As an impact-driven team, our work is collaborative and dynamic. This role, like all positions at orsa, will be counted on to perform a variety of tasks as directed by leadership. Some of the core deliverables for this role are: Role-Specific Leadership
Act as the marketing team’s executive liaison, translating the cos’ strategic vision into actionable, measurable plans.
Lead and operate orsa’s internal marketing agency, establishing clear intake, prioritization, production, and delivery processes.
Maintain brand standards across all outputs—ensuring consistency, quality, and brand integrity.
Build capacity planning models that balance strategic work with production demands.
Create visibility into work through dashboards, timelines, and performance metrics.
Introduce and optimize tools (including AI) that enhance creative output, workflow efficiency, and insight generation.
Own and continuously evolve core marketing operating rhythms, including campaign planning, budgeting, performance tracking, and cross-departmental collaboration.
Partner with the cos in succession planning, professional development, and recruitment across the department.
Serve on internal project teams, representing the marketing function in strategic planning and operational initiatives.
Lead the evolution of orsa’s brand as a living system, ensuring consistency across storytelling, partnerships, and member experience.
Build a test-and-learn marketing engine, using data, experimentation, and insight to continuously refine performance.
Translate strategy into clear narratives that teams, members, and communities can understand and rally around.
Establish decision-ready reporting, connecting marketing activity directly to growth, engagement, and brand strength.
Elevate creative output to industry-leading levels, pushing beyond “credit union marketing” into category-defining work.
Perform other duties as directed by leadership.
QUALIFICATIONS AND COMPETENCIES REQUIREMENTS
As an organization focused on creating belonging, we appreciate that outstanding team members have different roads to excellence. Therefore, we don’t compromise on capability but use qualifications as guidelines. Typically, we’d expect a great chief capacity offer to have built capabilities through experiences that would include a minimum of:
Education : A bachelor’s degree and/or at least ten years progressive marketing experience, including leading multidisciplinary teams (creative, digital, content, brand).
Work Experience : Proven experience operating or building an internal agency or high-performing marketing function with production rigor. Demonstrated ability to translate brand into compelling, differentiated storytelling that drives growth. Strong fluency in modern marketing ecosystems, including data, performance marketing, and AI-enabled workflows. Track record of building high-accountability, high-creativity cultures.
Industry Experience : At least ten years of work experience outlined
The outcome of experience is our priority, so proficiency will be evaluated over means of acquiring it. Necessary competencies include: Leadership
At orsa, whether we serve as managers, lead cross-functional teams or initiatives, or simply lead ourselves, we are all leaders.
Core Adaptive Capabilities; Systems thinking, pattern recognition, scenario planning and learning agility
Human Centered Leadership: Empathy, emotional intelligence, psychological safety, inclusive leadership, purpose-drive motivation
Strategic Thinking & Innovation: Horizon planning, breakthrough thinking, calculated risk taking, experimentation mindset
Execution in Ambiguity: Decisive action despite uncertainty, agile implementation, resource flexibility, change leadership
Technology & Data Fluency: Digital acumen, data literacy, ecosystem thinking, ethical technology use Functional
Brand & Marketing Strategy: Develops strategies strengthening brand presence and market positioning and defines long-term brand vision and positioning
Growth & Member Acquisition: Expands member and product adoption through targeted growth strategies.
Innovation & Strategic Partnerships : Identifies new opportunities through partnerships, innovation, and market insight.
Marketing Operations and Technology : Oversees the CRM systems, marketing automation, and digital channel optimization.
Agile Marketing : Implements flexible project managements methodologies to respond to organizational shifts.
Work Model and Conditions: Hybrid
This position works in-office where working conditions, lighting, temperature, audio, and workspace are all sufficient. This position also works from home, where an appropriate work environment is required. Work requires the ability to constantly operate a computer and the ability to read, type, and communicate. Work may require the ability to move work-related supplies weighing up to 10-15 pounds.
The hybrid classification provides the opportunity to flex with purpose, empowering team members to work in locations best suited for work and life. In that spirit, those in a hybrid role are encouraged to maintain a commutable proximity to their primary work location because:
The organization expects hybrid team members to attend certain meetings in person
Managers may require onsite work to support outcomes
Work model classification is subject to change
As a team member of orsa, you’ll enjoy:
Comprehensive medical, dental, and vision plans
Generous paid time off package for all full-time team members
Up to 12-weeks paid paternity/maternity leave
Lifestyle Accounts to help with your personal wellbeing
Family Health Benefits
Paid time off to observe all Federal Holidays
Flexible work options depending on position
A generous 401k match
Numerous employee engagement activities
Community Resource Groups
Paid time off for occasions such as volunteering, caregiving, and family events
Contact/application information:
If this description appeals to you, please submit an application! A member of orsa’s talent acquisition team will be in contact with you shortly!
Equal Employment Opportunity Policy:
orsa credit union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.
Disclaimer:
This job posting highlights some of the most critical responsibilities and requirements of the position. There may be additional duties and responsibilities that are not listed above. A Talent Acquisition Specialist will be sure to discuss the role in further detail should your application be selected to move forward.
Please note that orsa credit union does not involve Artificial Intelligence (AI) when evaluating applications. Applications for this position are reviewed by a member within the Talent Acquisition team. We are dedicated to providing an equitable and thorough review of all submissions and look forward to additional connection as the recruitment process continues!
Salary : $129,300