What are the responsibilities and job description for the Digital Marketing Specialist position at Community Eldercare Services, LLC?
Description
Community Eldercare Services is looking for a Digital Marketing Specialist to help us promote our brand and communicate our Mission, Vision, and Values across each of our locations.
The Digital Marketing Specialist will be responsible for executing a cohesive digital strategy that drives awareness and trust for Community Eldercare Services. This role serves to ensure each location has a vibrant online presence that reflects its unique community while adhering to organizational standards.
Duties and Responsibilities
- Multi-Location Social Management: Develop and execute daily content calendars for various locations, highlighting resident life, staff milestones, and community events.
- Reputation Management: Monitor and respond to guest and family reviews across Google, Facebook, and senior care directories to maintain a positive brand image.
- Email & Family Communications: Coordinate monthly newsletters and seasonal updates for families and referral partners using audience segmentation.
- Website & Directory Maintenance: Update location-specific web pages (hours, services, amenities) and manage local business listings to ensure SEO accuracy.
- Content Creation: Visit locations regularly to capture high-quality photography and videography that tells the "heart" of our care stories.
- Brand Consistency: Ensure all digital assets across social, email, and web align with the tone, empathy, and professionalism of Community Eldercare Services.
- Performance Tracking: Report on engagement trends, click-through rates, and lead generation from digital campaigns.
Requirements
Education & Experience
- BS/BA in Marketing, Communications, or a related field (or equivalent experience) required.
- Proven experience in social media management and digital content development.
- Prior experience in healthcare or senior living is a plus but not required.
Our mission is to reconnect people to life through individuals serving individuals. We are dedicated to providing compassionate and personalized care for those we serve. Our team is committed to ensure the well-being and comfort of every resident. We believe in creating a welcoming, supportive environment that feels like home.
At Community Eldercare Services, our core values are:
- COMPASSION
- HONESTY
- ACCOUNTABILITY
- RELATIONSHIPS
- TRUSTWORTHINESS
Community Eldercare Services originated from a profound belief that caring for others during their most vulnerable years is what we as individuals are called to do. Psalms 71:9 tells us, “Do not cast me away when I am old; do not forsake me when my strength is gone. Community Eldercare Services began through a strategic vision centered around connecting people to life. Our approach aims to maximize the quality of life and well-being of our residents while fulfilling their individual needs and promoting purposeful living. At Community Eldercare Services, our team has the opportunity every day to connect with someone and to reconnect them to their previous life and their passions.
Community Eldercare Services is an equal employment opportunity employer and prohibits discrimination on the basis of race, color, religion, national origin, pregnancy, sex, age, handicap, disability, political affiliation, marital and veteran status, genetic information, or any other category protected by federal or state law.