Marketing Communications Lead

Description

Are you ready to make a real impact? Comfort Research is seeking a Marketing Communications Lead to own the strategy and execution of our marketing campaigns and brand initiatives. This role is ideal for an ambitious, curious professional eager to grow into a senior strategic leader. You’ll lead campaigns from concept to production, ensuring every asset resonates with our audience.

This position offers immediate impact, high visibility, and the chance to collaborate directly with senior leaders. You’ll take ownership of creative strategy while accelerating your career growth in a team that values ambition, experimentation, and continuous learning.

HERE'S WHAT YOU'LL DO

• Demonstrate the Core Values of Comfort Research in daily actions, execution of tasks, and interactions with others.
• Lead and manage the creative process end-to-end, including planning, development, and production of campaign, launch, and brand initiative assets.
• Draft and deliver compelling creative briefs that align with the overall brand strategy and inspire high-quality creative output.
• Develop and oversee the brand's content strategy across the marketing funnel, ensuring messaging resonates with the right audiences at the right time.
• Serve as on-set producer for photo and video shoots, ensuring production aligns with creative vision and brand standards.
• Accelerate and enhance strategic planning and creative execution through new and emerging AI tools.
• Plan and allocate resources across projects, balancing internal team bandwidth with external freelance talent as needed.
• Build and maintain a network of top creative partners to scale creative capabilities as the brand grows.
• Collaborate closely with the Manager of Creative Services to uphold creative excellence and consistency across all marketing deliverables.
• Support the Marketing team in shared goals and initiatives.
• HAVE FUN!
• Other duties as assigned by leadership.

This position is a hybrid role, requiring 3 days per week on-site at our office located at 1719 Elizabeth Ave NW, Grand Rapids, MI 49504. The remaining workdays can be completed remotely, providing a flexible balance between in-office collaboration and remote work convenience. Candidates should be within commuting distance of our Grand Rapids location.

OUR AWESOME BENEFITS

Here at Comfort Research, we believe that the health and well-being of our Ambassadors and their families is critical to their success in the workplace. Comfort Research offers a generous benefits program that includes:

• Generous Paid Time Off (PTO) plan that begins accruing upon hire for eligible Ambassadors
• Culture Awards program with opportunities to win cash prizes or extra PTO in addition to company-wide recognition
• Several paid holidays throughout the year
• Employee Assistance Program
• Growing family bonus & extra PTO for new parents
• Referral Bonus program
• 401(k) program with generous company match
• A variety of health insurance plans to choose from with company contributions to premiums
• Dental, vision, and other ancillary insurance coverages available
• Company-paid Short-Term Disability coverage
• Company-paid Life Insurance policy
• Free product allowances & product discounts

WHO WE ARE

Comfort Research is leading the furniture industry in innovative and affordable design and manufacturing. We’ve listened to the growing demand for quality, modern, leading-edge furniture and have responded with a bang! Today, you can find our products at all your favorite retailers, like Walmart, Meijer, and Amazon (to name a few). But that’s just the beginning. We’re on our way to realizing our dream of becoming the "Best Known Brand in Furniture,” and we’re pretty excited about it.

As we’ve grown, we’ve continued to be recognized as a Great Place to Work—and we’ve remained committed to building a positive culture and creating a dynamic, fun atmosphere. We believe in hard work and we live by our core values of: Finding A Better Way, Doing the Right Thing, and Expecting the Best from Each Other and Ourselves. At Comfort Research, the pace is fast, the work is anything but boring, and the result is always more Comfort for All.

Requirements

• Bachelor's degree.
• 3-5 years of experience in marketing, creative services, or project management roles.
• 3 years of experience using project management tools (e.g., Monday.com, Asana, Trello).
• 1-3 years of experience in creative or brand strategy development.
• Experience leveraging AI tools within a creative function (e.g., Google Veo, ChatGPT).
• Strong organizational skills and ability to thrive in fast-paced, ambiguous environments.
• Excellent communication and collaboration skills, with the ability to rally cross-functional teams around a shared vision.
• Demonstrated ability to balance strategic thinking with hands-on execution.
• Self-motivated with a strong desire to grow quickly into broader leadership responsibilities.

Comfort Research is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, disability, marital status, familial status, sexual orientation, or any other characteristic protected by applicable laws. We are committed to building a diverse and inclusive workplace and encourage applications from all qualified individuals.