What are the responsibilities and job description for the Marketing and Communications Specialist position at Kuyper College?
Summary: The Marketing & Communications Specialist, through faithful service, will accomplish the mission of Kuyper College by developing and implementing marketing strategies that enhance student recruitment, enrollment, donor engagement, and community awareness. This position works closely with the Advancement & Admissions Offices.
Key Responsibilities
- Marketing & Content: Create print, digital, and video materials that communicate Kuyper’s mission. Ensure consistent, student-centered messaging across departments.
- Email Campaigns: Develop targeted campaigns, track performance, and refine strategies to improve engagement.
- Social Media: Manage college accounts (Instagram, TikTok, Facebook, LinkedIn); create, schedule, and monitor engaging content that promotes admissions, academics, athletics, and student life.
- Website: Update and improve content, user experience, and performance; monitor analytics and recommend enhancements.
- Advancement Support: Develop donor materials (newsletters, reports, event communications) and support fundraising initiatives.
- Athletics & Academics: Highlight athletic achievements and academic programs within recruitment campaigns.
- Student Supervision: Train and mentor student workers, ensuring quality support for marketing projects.
- Data & Analytics: Track and report on KPIs for campaigns, social media, and web performance; provide insights for leadership.
Qualifications
- Bachelor’s degree in Marketing, Communications, PR, or related field.
- 1–3 years of marketing experience (higher ed or nonprofit preferred).
- Proficiency in digital marketing, social media, Content Management System platforms, and design tools (Adobe, Canva).
- Experience with analytics tools (Google Analytics, Customer Relations Management system, social insights) preferred
- Strong writing, editing, and project management skills.
Personal Qualities
- Creative, detail-oriented, and collaborative.
- Strong communicator with interpersonal skills.
- Self-motivated, adaptable, and committed to Kuyper’s mission.