What are the responsibilities and job description for the Experienced Marketer position at ComForCare Home Health Care - Portage?
Job Description:
ComForCare Home Care is a franchise of premier in-home care providers. We take time to understand the needs of our clients and work diligently to keep them safe at home. With ComForCare, clients can live independently and continue to do the things they love. As a Marketer at ComForCare, you will oversee marketing initiatives, negotiate contracts with payers for optimal reimbursement, participate in strategic planning, and ensure consistent communication with clinical staff to maintain a unified message for customers and the community.
Learn more about how we show we value our team and why they love working at ComForCare.
Why Join ComForCare:
- Treated with respect and dignity
- Ongoing training and development opportunities
- Flexible scheduling
- Specific benefits your office offers the job seeker (401K, competitive salary, opportunities for extra shifts, paid time off, paid sick leave, team holiday gatherings, medical/dental/vision options, travel time reimbursement, PPE, paid training, employee of the month, hybrid work option, etc.)
Make an Impact:
After 20 years in business, we know the industry better than anyone. Make a meaningful difference by ensuring accessible and effective healthcare services for clients through strategic marketing and reimbursement negotiation, while also contributing to the business's success by playing a key role in achieving growth goals and enhancing brand reputation.
What we are looking for:
-
Required
- High school diploma or equivalent
- Valid driver’s license and reliable transportation
- Strong communication and relationship-building skills
- Comfort working in the field and visiting referral partners daily
- Organized and able to track follow-up tasks consistently
- High school diploma or equivalent
-
Preferred
- 1 year experience in healthcare marketing, outreach, or sales
- Experience in home care, home health, SNF, hospital, or senior services preferred
- Knowledge of:
- Medicaid Waiver / HCBS programs
- Senior care and community resources
- Medicaid Waiver / HCBS programs
- Familiarity with Northwest Indiana healthcare networks is a plus
- 1 year experience in healthcare marketing, outreach, or sales
What you will be doing:
-
Community Outreach & Referral Development
- Build relationships with referral sources across Porter, Lake, and LaPorte Counties
- Conduct weekly outreach visits to:
- Hospitals & discharge planners
- Skilled nursing & rehab facilities
- Assisted living communities
- Physician offices
- Case management agencies (waiver/care management)
- Hospitals & discharge planners
- Represent ComForCare professionally at events, networking meetings, and community programs
- Build relationships with referral sources across Porter, Lake, and LaPorte Counties
-
Sales & Growth Activities
- Increase referral volume for:
- Medicaid Waiver clients
- Private Pay clients
- Long-Term Care Insurance clients
- Veterans/community-based clients
- Medicaid Waiver clients
- Track leads, referrals, follow-ups, and outcomes
- Follow up consistently with referral sources to become a preferred provider
- Increase referral volume for:
-
Brand Awareness & Marketing Support
- Assist with distributing brochures, marketing materials, and agency updates
- Help coordinate community events, lunch-and-learns, and outreach campaigns
- Maintain a positive and consistent brand image for ComForCare in the community
- Assist with distributing brochures, marketing materials, and agency updates
-
Documentation & Reporting
- Submit weekly outreach plans and visit schedules
- Document marketing visits and referral activity in a tracker/CRM
- Provide updates on key partnership opportunities and competitor activity
- Submit weekly outreach plans and visit schedules
Salary Range:
- [$36K to $50K]
Salary : $36,000 - $50,000