Marketing Program Manager

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! In 2024, Color established a full-service program that integrates clinical assessment and management across diagnosis, active treatment, and survivorship. This oncologist-led model is designed to provide faster access to care and direct clinical support throughout the patient journey.We are adding a Marketing Program Manager to the team to help us elevate the business. We are looking for a high-performing individual who thrives in a builder environment and continually looks for ways to drive growth. In this role, you will support market awareness, education, and adoption, as well as customer marketing and sales initiatives for health plans, partnerships, and new channels. You will execute a variety of activities including demand generation campaigns and playbooks, collateral development, event planning and support, and sales content creation, all aimed at demonstrating how Color can meaningfully improve health outcomes for diverse populations.How You'll ContributePartner closely within marketing organization and cross-functional partners to build and execute playbooks that plan, execute and launch marketing campaigns and extract value from each opportunity - be they strategic conferences, regional events, membership organizations, and channel and industry partnersPartner with cross-functional stakeholders to understand program needs; plan and implement cross-channel digital and physical marketing strategies for health plan partners, consultant partners and customer communicationContinually test and learn from lead generation efforts to optimize marketing programs with data-driven decisionsCommunicate program recommendations and results to key stakeholders, including executive leadershipStay ahead of trends in demand generation and account-based marketing, applying insights to shape innovative, high-impact marketing programsOur Ideal Candidate Will HaveBachelor’s degree in marketing, business, communications or related-field6-8 years experience working in B2B marketing; some or all within a healthcare, health tech, or health-adjacent organizationExperience with health plan marketing (to/with)Experience in marketing to employer benefit arena (employer and consultant ecosystem)Experience planning and launching successful enterprise B2B marketing programs, including one-to-one, one-to-few, and and one-to-many campaignsExcellent verbal and written communication skillsStrong planning and project management skills The ability to be data-driven and assess the impact of all marketing activitiesThe ability to follow-through with attention to detailProven success working in a fast-paced, collaborative environment with the ability to pivot and problem solveProven ability to build relationships with several cross-functional stakeholders, including Marketing, Sales, Revenue Operations, and Customer SuccessFamiliarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growthProficiency in creating landing pages, executing email campaigns, and utilizing Marketo What We Offer\uD83D\uDCB0 Competitive salary ✨ Comprehensive medical, dental, vision, life, and disability benefits\uD83D\uDCC8 401k match \uD83D\uDCDD Monthly phone and wifi stipend for employees, annual ergonomic stipend\uD83C\uDFDD Generous vacation policy, paid holidays and company-wide recharge days\uD83C\uDF7C Equal paid parental leave for birthing and non-birthing parents Free cancer screening and prevention resources for employees and their adult dependentsBase Salary Range: $100,000-130,000The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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Salary : $100,000 - $130,000