What are the responsibilities and job description for the Social Media Specialist / Automotive Sales Representative position at Colonial Chevrolet of Acton?
Job Summary
Colonial Chevrolet of Acton is looking for a motivated, creative, and sales-driven Social Media Specialist & Automotive Sales Representative to join our team. This hybrid role is perfect for someone who is comfortable on camera, understands social media trends, and thrives in a fast-paced sales environment. You will be responsible for creating engaging social media content to promote our vehicles, brand and dealership while also directly selling vehicles to customers both online and in person.
Key Responsibilities
Social Media & Marketing Duties
Create, film, and post engaging content across platforms such as Instagram, Facebook, TikTok, and YouTube
Showcase new and used vehicle inventory through photos, videos, reels, and live content
Highlight promotions, dealership events, customer deliveries, and special offers
Respond to social media inquiries, comments, and messages in a timely and professional manner
Collaborate with management to align content with sales goals and marketing campaigns
Track engagement and lead generation from social media efforts
Sales Responsibilities
Assist customers throughout the vehicle buying process, from initial contact to final delivery
Generate and follow up on leads from social media, phone, internet, and walk-ins
Conduct vehicle presentations, test drives, and product demonstrations
Negotiate pricing and payment options to close sales effectively
Maintain accurate customer records and follow-up communication
Meet or exceed individual and dealership sales goals
Qualifications
Strong communication and interpersonal skills
Comfortable being on camera and speaking confidently
Experience with social media platforms (professional or personal brand experience accepted)
Sales experience preferred (automotive sales a plus, but not required)
Self-motivated, goal-oriented, and organized
Ability to multitask and work in a fast-paced environment
Valid driver’s license and clean driving record
What We Offer
Competitive commission-based pay with bonus opportunities
Training and support for both sales and social media growth
Opportunity to build a personal brand within an established dealership
Career growth within the Colonial Automotive Group
Fun, energetic, and team-oriented work environment