Senior Public Relations Manager

Position Overview: Under the general direction of Collins Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins Co. interns and future employees. 

Key Responsibilities:

Public Relations Media Strategy

• Responsible for account and relationship management of PR clients. 
• Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.
• Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.
• Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.
• Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.
• Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities.
• Own client relationships, acting as the primary point of contact for PR and media relations efforts.
• Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high-stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation.
• Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope.
• Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts.
• Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence.

Collaboration Leadership

• Work closely with Collins Co.’s leadership team and clients to align PR and social media strategies with business goals.
• Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.
• Collaborate with the design team to develop visually compelling content that enhances brand storytelling.
• Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations.
• Identify and pitch new business opportunities to expand Collins Co.’s client portfolio.

Qualifications:

• 5 years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.
• Proven ability to create and execute successful, innovative PR campaigns.
• Bachelor’s degree in communications, journalism, or related field
• Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.
• Strong writing skills with the ability to craft compelling pitches, press releases, and short-form copy.
• Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment.

Must be based in the Baltimore or DC metro region with reliable transportation

Benefits:

• Empowered PTO for work-life balance.
• Annual bonus based on performance.
• Remote-friendly work environment with regular on-site client meetings in Baltimore or DC.
• Health, vision, and dental insurance.
• STD, LTD and life insurance.
• Simple IRA plan with 3% company match.
• Eight (8) weeks fully paid parental leave.
• Commission opportunities for securing new business.
• Cell phone credit.

Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you!

Salary Range: $70,000- $80,000

The salary range above is an estimate. The candidate's final offer will reflect qualifications, location and current market conditions.