What are the responsibilities and job description for the Corporate Marketing Manager position at Cole West LLC?
Corporate Marketing Manager
Location: Centerville, Utah
Employment Type: Full-Time | In Office
Reports To: Executive Leadership
Cole West is a real estate development group focused on developing master planned communities, residential lots, urban in-fill communities, and mixed-use properties throughout the state of Utah. We are founded on the principles of creating value through thoughtful land planning, progressive architecture, and exceptional project-level execution. Using these strategies, we create extraordinary communities that are distinguished by these unique traits and deliver superior returns while elevating the greater fabric of our surrounding communities.
Position Overview
The Corporate Marketing Manager will lead the Cole West brand while supporting the marketing efforts of our integrated real estate platform. This role partners closely with executive leadership and business line leaders to develop marketing strategies that strengthen the company's reputation, support business development, launch new communities, and position Cole West as an industry leader.
A significant portion of the role will focus on Cole West Land Company, including branding and marketing our master-planned communities while supporting the sales efforts of our homebuilder partners.
This position is ideal for someone who enjoys building brands, managing multiple projects, collaborating across disciplines, and turning strategy into execution.
Primary Responsibilities
Brand Leadership
- Champion and protect the Cole West brand across all business lines.
- Maintain brand standards and ensure consistency across all marketing materials.
- Lead corporate communications, public relations, and company messaging.
Business Line Marketing
Partner with leadership to develop and execute marketing initiatives supporting:
- Land Development
- Master-Planned Communities
- Homebuilding
- Commercial Construction
- Architecture & Design
- Multifamily
- Retail
- Custom Homes
Master-Planned Community Marketing
- Develop brands, positioning, and launch strategies for new communities.
- Direct naming, signage, photography, renderings, websites, and marketing collateral.
- Create marketing campaigns that generate demand and support builder partners.
Business Development Support
- Develop proposals, presentations, pitch decks, and marketing collateral.
- Support land dispositions, commercial construction pursuits, investor opportunities, and development projects.
- Assist with RFPs, project pursuits, and business development initiatives.
Project Marketing
- Lead marketing efforts from acquisition through project completion.
- Coordinate grand openings, project launches, and community events.
- Partner with development, sales, architecture, and construction teams to ensure every project reflects the Cole West brand.
Marketing Operations
- Manage outside agencies, creative consultants, photographers, and vendors.
- Oversee marketing budgets, schedules, and project timelines.
- Track campaign performance and recommend improvements based on measurable results.
Qualifications
- Five or more years of professional marketing experience.
- Experience in real estate, homebuilding, development, architecture, construction, or a related industry preferred.
- Strong writing, communication, and project management skills.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Experience developing marketing strategy and translating it into successful execution.
- Ability to leverage AI and emerging technologies to improve efficiency, strengthen marketing efforts, and support a lean, high-performing organization. AI literacy is becoming a differentiator for modern marketing leaders, particularly in real estate and development.