What are the responsibilities and job description for the Website Manager position at Colby-Sawyer College?
Using the college’s content management system (CMS), this position maintains and updates Colby-Sawyer’s official website (colby-sawyer.edu) and develops new webpages as needed to meet the needs of the college. This position requires the ability to work both independently and in collaboration with the Marketing & Communications team, other departments on campus and outside vendors. This position is responsible for maintaining the college’s online brand integrity on the website and in digital marketing campaigns and provides creative assistance to the college’s graphic designer as needed.
Essential Job Functions
· Maintain and update the website using Composer CMS.
· Provide oversight and design direction to the college website with attention to usability, look and feel.
· Act as primary contact for website vendor support.
· Provide support to Office of Marketing & Communication CMS users.
· Design unique and well-crafted visual content that meets the client's needs and supports the college’s branding initiatives.
· Recommend and implement SEO strategies.
· Lead brainstorming/creative sessions to generate ideas for website improvements and other initiatives.
· Collaborate with departments across campus to obtain knowledge of the clients’ project needs and evaluate requests in accordance with the college’s marketing strategy.
· Assess projects and provide feedback to the Marketing & Communications team, proposing actions for the future.