Director of Undergraduate Admissions

Summary

The Director of Undergraduate Admissions works closely with the Vice President for Enrollment Management to achieve the College's undergraduate enrollment goals. The Director leads the Admissions team and is responsible for implementing, executing, and managing recruitment and admissions strategies and initiatives. This position oversees day-to-day admissions operations, monitors progress toward enrollment and revenue goals and ensures effective follow-through across the recruitment and admission cycle.

Essential Job Functions

·         Provide leadership in the development, implementation, and execution of a dynamic undergraduate search, recruitment, and admission strategy aligned with the College's strategic enrollment and revenue goals.

·         Lead recruitment efforts to increase the size, quality, diversity, and geographic reach of the undergraduate applicant pool.

·         Identify and evaluate new markets, populations, programs, and recruitment opportunities at the local, regional, national, and international levels.

·         Establish recruitment priorities and performance expectations for the Admissions team and monitor progress throughout the recruitment cycle.

·         Analyze enrollment data, market trends, recruitment activity, and outcomes to inform decisions and recommend adjustments to recruitment strategies.

·         Prepare and present comprehensive weekly and monthly enrollment reports, forecasts, and analyses, including strategy, progress, policy, and procedure updates, to the Vice President for Enrollment Management and other campus leaders.

·         Oversee undergraduate recruitment and admission activities, including prospect engagement, application review, admission decisions, scholarship consideration, yield, and enrollment conversion.

·         Oversee recruitment territories, travel planning, counselor activity, school and community outreach, and other student engagement strategies.

·         Work closely with the Vice President for Enrollment Management and Director of Financial Aid to implement enrollment, financial aid, and net tuition revenue strategies.

·         Collaborate with academic leaders and campus partners to support recruitment and enrollment initiatives for academic programs and institutional priorities.

·         Develop, evaluate, and implement Admissions policies, procedures, and practices that support an efficient and student-centered admission process.

·         Recruit, hire, train, supervise, and evaluate Admissions staff; establish performance expectations and provide ongoing coaching and professional development.

·         Foster a collaborative, student-centered, and results-oriented culture within the Admissions Office and ensure effective coordination of team responsibilities.

·         Collaborate with outside vendors and Marketing and Communications to develop and evaluate recruitment communications, digital strategies, advertising, and other enrollment materials.

·         Oversee and evaluate campus visit programs, recruitment events, prospective student engagement, and other prospective student and family experiences.

·         Serve as the primary lead for planning and implementing admissions events, collaborating with the Vice President for Enrollment Management to develop event strategy and content.

·         Plan and implement all admissions events, from initial concept through execution, to support recruitment and enrollment goals.

·         Collaborate with Financial Aid, Academic Affairs, Student Success and Retention, Athletics, Marketing and Communications, and other campus partners to advance enrollment goals; represent the College with external constituents and professional organizations.

·         Manage Admissions resources and assess the effectiveness of recruitment activities, including travel, events, technology, and communications; participate in strategic enrollment projects and other duties as assigned.