What are the responsibilities and job description for the SEO Marketing Analyst position at Cognex Corporation?
Job Description
About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what’s being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.
We are working on a hybrid schedule, 3 days in the office, 2 at home.
Are you passionate about the power of search? Cognex is seeking a data-driven, AI-savvy SEO Specialist to elevate our global marketing efforts. In this role, you’ll help architect our organic search strategy—optimizing our digital footprint, increasing qualified traffic, and amplifying visibility across major search engines. You’ll collaborate across teams to craft and execute SEO initiatives that resonate in the U.S. and across key international markets, ensuring Cognex remains a top contender in the ever-evolving world of machine vision.
Key Responsibilities:
- Execute global B2B SEO strategies that boost search visibility and drive high-quality traffic to Cognex.com
- Integrate traditional SEO best practices with emerging Generative Engine Optimization (GEO) and AI-driven search techniques to stay ahead of evolving algorithms
- Perform in-depth technical SEO audits to uncover and resolve site issues affecting crawlability, indexation, and rankings
- Leverage SEO tools to conduct multilingual keyword research and trend analysis, identifying new opportunities for growth
- Analyze competitor performance to uncover strategic gaps and inform content and keyword targeting
- Partner with content marketing to craft and refine web content that aligns with search intent and resonates with target audiences
- Collaborate with regional demand generation teams to localize and activate global SEO strategies across key European and Asian markets
- Monitor organic performance using SEO platforms, delivering actionable insights and clear recommendations to stakeholders
- Optimize on-page elements, including metadata, headings, and structured content to improve relevance and ranking
- Work closely with web developers to address technical SEO challenges such as site speed, mobile responsiveness, and schema implementation
- Stay current on search engine updates, emerging technologies, and industry trends to maintain a competitive edge
Qualifications:
- 2-5 years of hands-on SEO experience with a proven ability to drive measurable organic growth for global brands
- Strong editing and proofreading skills to ensure content meets Google’s quality standards and aligns with search intent
- Deep understanding of search engine algorithms, ranking factors, and evolving SEO best practices
- Proficient in leading SEO platforms and tools including SEMrush (Enterprise platform experience preferred), Ahrefs, Screaming Frog, and Google Search Console
- Working knowledge of HTML, CSS, and CMS platforms
- Exceptional project management skills with the ability to juggle multiple initiatives and meet tight deadlines
- Familiarity with B2B technology, industrial automation, or related sectors is a strong advantage
- Clear and confident communicator who thrives in cross-functional environments and can translate SEO insights into actionable strategies
Cognex believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $50,000 USD - $100,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.
This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; as well as recognition and wellness programs.
Additional Job Description
Equal Employment Opportunity
Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Salary : $50,000 - $100,000