Marketing Analyst - Intermediate

Job Title: Institutional Digital Engagement Lead

Location: Boston, MA (Hybrid – 3 days in-office)

Employment Type: 12-Month Contract (Potential for Extension)

Schedule: Monday–Friday, 8:00 AM – 5:00 PM

About the Role

We are seeking a highly collaborative and detail-oriented Institutional Digital Engagement Lead to support the execution of digital marketing programs that drive growth in the institutional business. This role is ideal for a marketing professional who thrives in a fast-paced environment, is passionate about digital innovation, and enjoys working across global teams.

As a key member of the Global Marketing team, you will help manage and optimize digital channels including email, social media, and web content. You will also play a vital role in ensuring marketing materials meet compliance standards and align with strategic business objectives.

Key Responsibilities

• Manage and maintain always-on calendars for institutional email (eDM), social media, and website content.
• Oversee the compliance review process for marketing materials including web pages, emails, and thought leadership content.
• Coordinate Workfront requests and ensure accurate, consistent data entry.
• Review and provide feedback on digital content to ensure alignment with best practices.
• Collaborate with global teams to update website content, execute social media campaigns, and develop Marketo email programs.
• Conduct regular website audits to ensure content accuracy and alignment with promotional strategies.
• Develop and deliver performance reports using tools such as MSI, Marketo Analytics, Adobe Analytics, Tableau, and Sprinklr.
• Manage third-party digital advertising programs in partnership with external vendors.
• Conduct quarterly competitive research to identify strategic opportunities.
• Provide project management support including meeting coordination, note-taking, and follow-ups.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing communications; financial services or employee benefits experience preferred.
• Proven ability to develop and execute effective communication campaigns.
• Hands-on experience with email marketing platforms, preferably Marketo.
• Familiarity with Salesforce, MSI, and campaign reporting tools.
• Proficiency in Excel, including use of formulas and pivot tables.
• Strong verbal and written communication skills.
• Excellent organizational and project management abilities.
• Self-starter with the ability to manage initiatives independently.
• Must have access to a laptop capable of connecting to a secure network.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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