DIRECTOR OF MARKETING & COMMUNICATIONS

GENERAL DESCRIPTION

The Director of Communications & Marketing is responsible for leading and executing the strategic marketing, communications, public relations, digital media, and brand management initiatives of Coffeyville Regional Medical Center. This position develops and implements comprehensive marketing strategies that enhance CRMC's visibility, reputation, patient engagement, physician recruitment efforts, and market growth.

The Director serves as the organization's chief storyteller and brand steward, overseeing all internal and external communications, website management, social media strategy, digital content development, video production, advertising, community outreach, and public relations efforts. This role ensures that CRMC maintains a consistent, professional, and compelling presence across all traditional and digital communication channels while supporting organizational goals and service line growth.

JOB DUTIES

Strategic Marketing & Communications

Develop, implement, and evaluate a comprehensive marketing, communications, and public relations strategy that aligns with organizational goals and growth initiatives.

Build and strengthen awareness of CRMC services, providers, programs, and community impact through targeted marketing campaigns.

Facilitate internal and external communications while ensuring a consistent brand image and messaging across all communication platforms.

Develop marketing plans and promotional strategies for new providers, service lines, programs, and organizational initiatives.

Track and analyze marketing performance metrics and provide recommendations for continuous improvement.

Serves as CRMC's Public Information Officer - following FEMA Guidelines

Digital Marketing & Content Development

Lead the development and execution of CRMC's digital marketing strategy, including website, social media, email marketing, online advertising, and emerging communication channels.

Manage and continuously improve the CRMC website, ensuring content remains accurate, current, user-friendly, and optimized for search engines (SEO).

Develop and maintain a robust content calendar for social media platforms, websites, newsletters, and digital campaigns.

Create, produce, and distribute engaging multimedia content including videos, photography, graphics, animations, podcasts, and other digital assets.

Expand CRMC's digital presence through new communication channels and emerging technologies to reach patients, providers, associates, and community stakeholders.

Monitor social media engagement, online reputation, and community feedback while responding appropriately to inquiries and comments.

Utilize analytics and performance data to evaluate website traffic, social media engagement, digital advertising effectiveness, and campaign outcomes.

Brand Management & Creative Services

Coordinate the appearance and consistency of all organizational print and electronic materials, including brochures, presentations, advertisements, signage, newsletters, letters, speeches, and promotional materials.

Develop editorial direction, creative design, production, and distribution of organizational publications and multimedia projects.

Maintain brand standards and ensure proper use of CRMC logos, visual identity, messaging, and communication guidelines.

Media Relations & Community Engagement

Maintain positive relationships with local and regional media, strategic partners, vendors, community organizations, and stakeholders.

Serve as the primary media contact and coordinate media interviews, press releases, public announcements, and crisis communications as needed.

Negotiate advertising contracts and partnerships with media outlets and vendors.

Coordinate and direct CRMC participation in community events, health fairs, educational programs, open houses, and outreach initiatives.

Arrange hospital tours and public information opportunities as requested.

Other Responsibilities

Maintain patient confidentiality in compliance with HIPAA regulations and organizational policies.

Support physician recruitment, associate engagement, foundation initiatives, and organizational strategic priorities through marketing and communication efforts.

Perform other duties as assigned.

JOB REQUIREMENTS:

Exceptional written, verbal, and interpersonal communication skills.

Strong understanding of digital marketing, social media management, website administration, content strategy, and audience engagement.

Experience creating and producing video, photography, graphic design, and multimedia content.

Proficiency with social media platforms, website content management systems (CMS), email marketing platforms, and digital analytics tools.

Knowledge of branding, public relations, media relations, and marketing best practices.

Strong project management skills with the ability to manage multiple priorities simultaneously.

Creative thinker with the ability to develop innovative marketing strategies and compelling storytelling initiatives.

Professional appearance and ability to establish rapport with community leaders, medical staff, associates, patients, and media representatives.

Knowledge of healthcare marketing regulations, HIPAA requirements, and state and federal communication guidelines.

Experience utilizing print, broadcast, digital, social media, and emerging communication platforms.

Photography, videography, and graphic design experience preferred.

Proficiency using Adobe Creative Suite, required

Ability to move, position self, consistently operate various types of equipment, able to detect/observe/identify details at close or distant range with or without accommodations as well as exerting 20 to 50 pounds occasionally, or 10 to 25 pounds frequently, or up to 10 pounds constantly

EDUCATION AND EXPERIENCE

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Healthcare Administration, or related field -required.

Five or more years of progressive experience in marketing, communications, public relations, digital media, or content development -required.

Demonstrated experience managing websites, social media platforms, digital advertising campaigns, and content creation initiatives -required.

Experience with video production, photography, graphic design, and marketing analytics -required.