What are the responsibilities and job description for the Director, Category Leadership - Dollar General position at Coca-Cola?
The Director, Category Leadership - Dollar General serves as a strategic thought leader and trusted advisor to Dollar General’s merchandising teams, shaping category strategies that unlock growth, improve productivity, and strengthen shopper loyalty while aligning with Dollar General’s unique value and store formats. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision making with fact-based and category-centric thought leadership. Deliver best‑in‑class segmentation recommendations, advanced analytics, and shopper insights.
What You’ll Do for Us
- Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola as their key strategic partner
- Provide leadership & continued stewardship for retailer’s beverage categories
- Recommend space opportunities and risks for the beverage category
- Identify and articulate opportunities as part of the annual customer category situation assessment process
- Serve as a strategic advisor to Dollar General merchant leadership, building credibility through deep customer understanding and consistent value creation.
- Focus on retailer category development while also partnering closely with Sales to support development on sales strategy which will win in the marketplace
Functional Skills
- Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
- Lead the development of category growth strategies rooted in shopper needs, missions, and behavioral segmentation tailored to Dollar General’s shopper base.
- Prepare and deliver high-impact presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews
- Lead delivery of shopper insights & recommend action to improve shopper satisfaction
- Influence key system resources (Bottler, Sales and Category) to deploy Coca-Cola collaborative business planning practices effectively
- Design and deploy shopper, store, and occasion-based segmentation models to support strategic priorities.
- Leverage advanced analytics, predictive modeling, APT testing, and syndicated/first party data to identify growth drivers, whitespace opportunities, and risk areas.
- Partner with data science and analytics teams to evolve analytic capabilities and storytelling effectiveness.
- Establish best practices for category leadership processes, tools, and performance measurement.
Qualifications & Requirements
- Minimum: Bachelor’s degree
- 8 years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)
- Proficiency in at least one of the following areas: Category / Space Management, Shopper Insights
- Proven expertise in segmentation, advanced analytics, and insight generation, including syndicated data (e.g., Circana, Nielsen)
- Advanced Microsoft Office Suite, PowerBI and/or Tableau experience
- Proven oral and written communication, storytelling, and influencing skills
- Ability to manage and prioritize multiple projects and assignments
- Preferred MBA or other Masters
- 10 years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)
- Proficiency in at least one of the following areas: Category / Space Management, Shopper Insights
- Proven expertise in segmentation, advanced analytics, and insight generation, including syndicated data (e.g., Circana, Nielsen) and customer data (1010data)
- Advanced Microsoft Office Suite, PowerBI, and Tableau experience
- Ability to manage and prioritize multiple projects and assignments
- Ability to link category leadership strategies to customer strategies
- Deep experience working with Dollar General or value-focused retail channels strongly preferred
- Strong strategic storytelling and executive presentation skills
- Demonstrated ability to influence without authority and build senior-level customer relationships
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Pay Range:
United States of America: $169,000 - $200,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
NashvilleTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
May 13, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role.
Salary : $169,000 - $200,000