What are the responsibilities and job description for the Social Media Specialist position at Coast Restaurant Group?
About the Role
Are you passionate about crafting compelling digital narratives and engaging audiences across social media platforms? We’re seeking a dynamic and energetic Social Media Specialist to elevate our brand’s online presence! In this role, you will develop innovative content strategies, manage multiple social media channels, and analyze performance metrics to optimize our digital marketing efforts. Your creativity and analytical skills will drive meaningful interactions, foster community engagement, and amplify our brand voice in a competitive digital landscape.
Coast Restaurant Group consists of three restaurants in Newport, Oregon. Clearwater Restaurant, Rise Grab and Go, and Barge Inn Tavern. Each one has its own crowd, its own menu, and its own personality, and we're looking for someone who can move between all three without flattening what makes each one different.
This is a hands on role, built for someone who's comfortable creating content in real time and showing up in person across all three locations.
Job Responsibilities
- Develop and execute comprehensive social media marketing strategies and monthly calendars that align with brand goals and target audiences.
- Create, curate, and schedule engaging content across various platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Manage social media advertising campaigns in Meta to increase reach and engagement across all three brands.
- Design eye-catching graphics and short-form video content using Canva and other software.
- Respond to or escalate guest reviews and direct messages across Google, Yelp, TripAdvisor, and all social platforms.
- Travel between Clearwater Restaurant, Rise Grab and Go, and Barge Inn Tavern for in person content shoots as needed.
- Analyze social media performance using tools like Google Analytics, Hootsuite, Buffer, and native platform analytics to measure success and inform future strategies.
- Utilize various AI tools to monitor brand reputation, industry trends, and competitor activities for actionable insights.
- Stay up-to-date with the latest digital marketing trends, SEO best practices, and media editing tools to continuously innovate content creation efforts.
Qualifications
- 2 to 4 years of hands on experience in social media, specifically with Instagram and Facebook, ideally in restaurant, hospitality, or agency setting.
- Skilled in graphic design and media editing using Adobe Photoshop, Illustrator, or Canva; video editing experience is a plus.
- Comfortable managing multiple brands or locations at once without losing track of deadlines.
- Experience with Canva, Meta Ads Manager, and Notion for content calendars, task tracking, and project management.
- Comfortable using AI platforms like ChatGPT and Claude to speed up parts of the workflow, hands on experience with AI tools a plus.
- Strong written communication skills with an eye for proofreading and content writing excellence.
- Ability to analyze data from social media analytics and marketing performance metrics to optimize campaigns effectively.
- Experience with paid advertising on Facebook or other social platforms is highly desirable.
- Lives in or near Newport, Oregon, close enough for in office days and last minute shoots.
Growth Potential
15 to 30 hours is a starting point, not a ceiling. If the right candidate shows us they can take on more responsibility, more hours come with it.
Pay: $22.00 - $26.00 per hour
Benefits:
- Flexible schedule
- Professional development assistance
Work Location: In person
Salary : $22 - $26