Marketing and Communications Manager

POSITION: Marketing and Communications Manager

REPORTS TO: Assistant Director of Development STATUS: Full Time – Salary – Exempt

OVERVIEW:

The Marketing and Communications Manager is responsible for driving the creative initiatives behind organizational communications while also helping to enhance all fundraising efforts. This role is responsible for upholding the entire agency’s brand. Through the creation of print collateral, online communications, and cross-channel strategies, the Marketing and Communications Manager will support Development initiatives including special events, major gifts, digital fundraising, and overall agency marketing.

This is a full-time, exempt position that may require occasional evening or weekend hours to support donor events and development initiatives.

DEVELOPMENT DEPARTMENT KEY PERFORMANCE INDICATORS

• Meeting or exceeding the fiscal year private sector revenue budget
• Increase in donor retention and reactivation of lapsed donors
• Increase in social media audience
• Increase in social media engagement
• Meeting or exceeding campaign ROI
  
  
  

Key Responsibilities

• Create and implement an annual written marketing plan complete with timelines, strategies, and goals
• Develop, design, and write print collateral material (including brochures, flyers, advertisements) in collaboration with the Assistant Director of Development.
• Develop, design, and write e-communications (including e-appeals), monitoring success, and executing effective strategies aligned with current best practices
• Create, maintain, and update website content
• Implement and monitor online fundraising initiatives, including online donation forms, cross-platform campaigns, mobile giving, e-appeals, and implementation with development strategies
• Manage agency social media platforms by creating a content calendar, collecting and writing content, engaging social media followers, and integrating with other strategies and initiatives
• Monitor engagement analytics for social media, web presence, and e-communications and adjust strategies as needed
• Support special events through event brand development, as well as leading marketing efforts
• Uphold and integrate the Coalition brand across all platforms, including social media, print collateral, web design, and other internal and external communications
• Lead creative development of digital media such as video, photos, and presentations
• Build relationships with print vendors to solicit job estimates, negotiate prices, and oversee project completion
• Maintain organizational press/media archives, ensuring records are maintained of all print, digital, and featured media
  
  
  

Qualifications

• Bachelor’s Degree in Graphic Design, Marketing/Communications, Advertising/PR or equivalent preferred, but not necessary if experience and portfolio warrant
• Design portfolio strongly preferred for consideration
• Experience in both print and web design
• Minimum of 2 years of professional experience – nonprofit experience is a plus
• Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, Photoshop, Canva, ClipChimp (or suitable video editing software)
• Proficiency in Microsoft programs such as Word, Excel, and PowerPoint
• Experience with digital media technologies such as film and photography (DSLR cameras), mobile web, and e-marketing
• Experience with HTML, JavaScript, and other relevant programming languages is a plus
• Experience with Duda and/or other website builders is a plus
• Experience with managing social media platforms
  
  
  

Required Skills

• Excellent verbal and written communication skills
• Detail-oriented with strong organizational and time-management abilities.
• Passion for the organization’s mission and the ability to inspire others to support it.
• Ability to take a project from concept to completion
• Ability to build positive working relationships with a variety of internal and external constituents
• Exceptional personal and professional integrity
• Ability to work quickly and effectively while maintaining high work quality
• Highly organized and able to multi-task and prioritize projects to ensure timely delivery on outstanding tasks
• Ability to work with the Development Team to accomplish overall department goals, shifting responsibilities at times, to meet immediate needs.
• Ability to occasionally lift up to 20lbs
  
  
  

Disclaimer: This job description does not imply that these are the only duties to be performed by the employee in this position. The employee will be required to follow any other job-related instructions and perform other job-related duties requested by any person authorized to give instructions or assignments. This description excludes the marginal functions of the position that are incidental to essential job duties. All duties, responsibilities, and requirements are vital to the job. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.