Sales Associate II

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention
to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s
Service and Selling Models, creating a positive first impression, building on-going customer relationships through a
personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
 Understands organizational objectives and makes decisions that align with Company priorities
 Takes ownership and is committed to delivering results, while remaining actively aware of personal and
store metrics; and creates personal sales and clienteling strategies in partnership with the management
team.
 Creates short- and long-term strategies to achieve personal metrics and performance goals
 Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
 Represents Coach as a brand ambassador
 Demonstrates Coach’s Selling and Service expectations at all times
 Understands changes in local market with potential impact on business performance and supports the
execution of local sales strategies and tactics
 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going
productive relationships with customers
 Creates positive impressions with customers by bringing best self to work through attire consistent with
Coach’s Guide to Style
 Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong
knowledge of competition.
 Provides in-depth product knowledge, including features, benefits, current offerings, and overall product
value.
 Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
 Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
 Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
 Sensitive to customers’ needs and tailors approach by reading cues
 Attends to the unique and individual shopping needs of each customer.
 Works with multiple customers simultaneously and breaks away as appropriate
 Follows up with customers consistently and genuinely to influence/close the sale
 Flexes personal selling techniques to contribute to overall store financial results
 Builds lasting and loyal relationships with customers
 Leverages Coach’s tools and technology to support relationship building and clienteling efforts
 Creates enthusiasm and positivity for a shared vision and mission
 Promotes and endorses a team selling environment
 Fosters an environment of teamwork, trust and collaboration with internal and external customers
 Remains solution oriented; is adaptable and flexible to changing business and store needs
 Welcomes feedback and adapts behaviors as appropriate
 Maintains a calm and professional demeanor at all times
OPERATIONS:
 Ensures all daily tasks are completed without negatively impacting service or Coach standards
 Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and
visual merchandising to Coach standards consistently and in a timely manner
 Maintains a clean and tidy selling floor at all times
 Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection
procedures
 Replenishes inventory on sales floor as needed