Senior Vice President, Insights and Analytics

Join CMI Media Group: Sr. Vice President, Insights Analytics

Are you a visionary leader with a passion for transforming data into actionable insights that drive healthier outcomes? Do you thrive on innovation and building best-in-class solutions? CMI Media Group, a leader with 30 years in healthcare marketing, is seeking a Sr. Vice President, Insights and Analytics to join our dynamic team.

At CMI Media Group, we believe in "All for Good." It's in our DNA and Core Values. We challenge the norm, drive as a health leader, and serve as an indispensable partner and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, giving voice to and truly hearing our people and our partners.

About the Opportunity:

As our Sr. Vice President, Insights and Analytics, you will be at the forefront of developing and implementing next-generation reports, tools, and processes that provide our clients with invaluable insights into media spend optimization across all channels. You will provide strategic oversight of business insight deliverables, working cross-functionally to ensure our clients receive seamless, best-in-class solutions efficiently, cost-effectively, and with speed and accuracy.

This is a pivotal role for a leader who can drive CMI's vision to provide actionable analytics, foster outstanding customer service, and continuously evaluate and enhance our reporting to address complex client business questions. You will play a key role in integrating HCP and Consumer level campaign performance, partnering with our advanced analytics teams to bring forth innovative consumer solutions for planning and measurement.

What You'll Do:

• Drive CMI’s vision for actionable analytics across online and offline channels.
• Achieve and maintain outstanding customer service and ensure customer retention.
• Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
• Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
• Collaborate with internal teams team to identify planning and measurement enhancements utilizing proprietary database.
• Partner with the advanced analytics team to create innovative consumer tools.
• Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
• Serve as the point of escalation for internal requests from media and brand teams.
• Participate in exploring new measurement and analysis methodologies.
• Contribute to new business development activities.
• Lead and grow new capabilities from an analytics/measurement perspective.
• Oversee the delivery of easily understood client deliverables.
• Develop and foster strong client relationships, especially within analytic departments.
• Ensure effective communication across interdisciplinary teams (Planning, Buying, Supplier partners, Agency, product development, etc.).
• Work independently with guidance from the EVP – CIA regarding overall goals and objectives.

What You Bring:

• BA/BS required; MBA/other graduate degree preferred.
• 10 years of experience in related marketing, analytics, and data.
• 5 years of working experience in the pharmaceutical industry preferred.
• Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
• Highly skilled in manipulating data sets and creating visualizations on key platforms.
• Analytics experience within an integrated and digital communications and/or media agency background preferred.
• Proven experience leading, teaching, and integrating a diverse team.
• Very strong interpersonal skills, with the ability to collaborate across many functions and build bridges of trust and mutual respect.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Proven ability to work cross-functionally and manage a heavy workload.
• Open to travel as needed.

Why CMI Media Group?

We are the #1 in DTC and HCP media planning and buying, with 965 healthcare experts and 35 clients in health. We have 8 office locations across the US and 30 years in business, but we still think like a startup!

Our commitment to inclusion and diversity is paramount. We foster an environment where everyone feels heard and valued. Our Employee Community Groups (ECGs) like AZAP (Asian American Native Hawaiian Pacific Islander), BRAAVE (Bringing Relevance to the African American Vision & Experience), (HER)story (awareness for societal and workplace inequities uniquely affecting women), Mi Gente Unidos (My People United - Hispanic/Latinx education, advocacy & allyship), PLUS (Promoting LGBTQ Understanding and Solidarity), Shalom (understanding of Judaism), Thrive (acceptance of physical, mental, and emotional differences), and GEMS (Growth, Empowerment, Motivate, and Succeed for new agency employees) are central to our culture.

We also extend our passion for service to the community through philanthropic initiatives, including supporting the Liguori Academy and Cristo Rey Philadelphia schools, our annual Cares day of service, and holiday food drives.

We offer benefits that support a diverse workforce, such as parental leave, mental health support, and flexible working arrangements. We have a strong mentorship program and leadership training to guide new and existing managers from a fair, empathetic, and flexible standpoint.

Locations: Cherry Hill, NJ; Chicago, IL; Costa Mesa, CA; London, ENG; New York, NY; Parsippany, NJ; Philadelphia, PA; Chesterbrook, PA.

Apply Today!

We encourage applicants from all backgrounds to apply. We value diverse perspectives and are committed to building a team that reflects the communities we serve. If you are ready to make a significant impact and contribute to a company that truly believes in "All for Good," we invite you to apply.

The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.